Social welfare,democracy and government Essay Example | Topics and Well Written Essays - 3500 words

Social welfare,democracy and government - Essay Example The social welfare, democracy and government are all intensely connected aspects of a society and a country. The welfare of the country and its citizens are always the topmost priority of any democracy or government. Britain being a democratic country has a prolonged history of social welfare policies and strategies. The country has extensive social welfare policies to cater to the well being of its citizen and communities. â€Å"After war every where in Europe showed a grave needs for social welfare :broadly speaking social-democratic policies were initiated even by conservative and Christian-democratic governments, while social democrats became parties of government in most European states†(Shaw,1999). However, during these years a major shift has occurred in the socio –economic structure of the country which led to a new paradigm to the social welfare concept. Britain is a country with multi – cultural backgrounds and requires a well co--ordinate and structure d social policies and plans to show justice to the society. 2 –According to Smith (1986)â€Å"Historians have engaged in pro-longed debate how far political theories influenced the actual structure of social policies. As most of its history social-policy making in Britain has been closely linked to a wider context of political, social and economic ideas†. A big part of contributing to the welfare of the nation is giving equal rights to all the social groups in the country .The rights of the citizens to vote and select the right representative to govern the country should be an unbiased and unfair fact. The right to vote is the major foundation and strong principle of any democratic government. A democracy to be a successful one, should allot a substantial voting power to all the social groups of the country. As per (Hannemann, 2003) â€Å"In almost all democratic national elections an individual vote cannot change the election outcome. The fact that many individuals n evertheless participate voluntarily in such elections suggests that people do care about democracy as such†. The main reason for the appreciation for the right to vote is that, it gives the citizens of a country a upper hand in the decision making process of the nation. However, with all this well planned social policies and democratic government, there are still many social groups who are devoid of their basic right of the democratic government. A country like United Kingdom has various social groups like youngsters, women, senior citizens, disabled, asylum seekers and prison inmates. Among all of these, asylum seekers and prison inmates are the one which is most undermined in regard to voting rights. According to (Guardian News,2010)â€Å"Prisoners are to get the right to vote as the government is poised to throw in the towel in a long-running legal tussle with the European court of human rights, it emerged today. It is understood that the coalition is to confirm that it is ready to change the law to remove the voting ban on more than 70,000 inmates of British jails†. I) Right to vote an integral part of the democracy Democracy is a form of government which gives exclusive rights to its citizens in the governing of the country as well as bestows other supreme rights to its people. As per (Deth,2009) â€Å"Modern societies are confronted with a number of virtually unsolvable problems. Particularly prominent are complaints and grievances about the increase of social egoism and isolation, declining feelings of solidarity and community, a public withdrawal from the ‘dirty’ realm of politics, the raise in ‘minor’ forms of criminality, and the decrease of social and political engagement – to mention only a few examples†. Britain having a well defined social welfare structure is not justifiable in concern with the real active voting right. Many minorities and under privileged are stolen of their right to vote, ev en being a genuine part of the country. Generally in a democratic nation, an adult crossed the age of

GEs Talent Machine Solution Essay Example for Free

GEs Talent Machine Solution Essay ?Question NO 1:While most companies have difficulty producing sufficient quality candidates for top management succession, how has GE been able to create a surplus? What philosophy policies and practices have made it a â€Å"CEO factor6y† as Fortune and Economist call it? Really producing sufficient quality top executives is very difficult task for companies, but if we see case of General Electric, it was producing managers not only for own, GE was producing these executives in enough quantity to meet the need of industry. The philosophy adopted by GE includes some techniques, policies and practiceswhich enable GE to fill vacant top positions. Following are these techniques that wehave analyzed in this case study. Continuous Improvement:Management development process of GE was very effective in which employees aredeveloped step by step. Every manager was continuously involved in diversified andinnovative task in which every employee is rotate in different departments which enablethe employees to be expert in almost every field. The company was providing on jobtraining to its employees through training programs conducted in university which wasestablished by GE. Self succession plan and session C was also good for improving and polishing talent. Focus Strategy:To fill the vacant top positions GE was focusing on internal source. For this GE wasconducting a lot of training programs for its employees because when these were trained by company, it was easy for company to adjust existing employees at top positions. Emerging Culture:Company is try not only to gain objectives but also to merge the new employees withthe existing culture followed at GE. New employees are encouraged to adopt the cultureof GE which was very helpful in transferring the culture and value from senior executivesto junior executives. Company Strategy:Company was considering the employees as the asset of the GE. Company was notonly focusing on business development but also on employees development. It wasspending 10% of its pre tax income on employees development. It was also givingtraining to employees in university established by GEMeritocracy:In GE employee’s performance was measured by quantitative and qualitatively andthe basis of this evaluation the employees were promoted. While concluding we analyze that actually GE’s policies and practices were so goodthat it was producing the surplus managers. Values, culture, training programs, and performance appraisal measures are factor that help GE in exposing and polishing thetalent of employees. Question No2:How generalizable are GE’s , management development policies and practices? Howtransferable across cultures? Across industries ? Aross companies ? Overall policies and practices are very good and fulfill the requirement and need of management development. These policies and practices are generalizable in every wherein world up to some extent not completely. Their extent of generazibility depends uponthe circumstances and situation and environment of geographical areas, laws andregulations of state because these factors vary from culture to culture. E. g. moral valuesand ethics followed in American culture are not followed in Pakistan so we cannot saythat policies adopted by HR department in American organizations fully implemented inHR department of Pakistani organizations. Transferability across Culture, Industries and Companies:Of course policies and practices are implemented in European culture but it seemsvery difficult to implement these policies in Asian culture because HR policies have todeal with human behavior and culture. Human behaviors are different in differentcountries in same situations. In GE employees are recruited which are fresh graduate. Then these employees were polished by GE by taking into account future requirements. Employees at GE have onlyand only experience in GE company but This situation may not happened in other organizations because they do not have such employees who are trained and developed by only one company because almost all organizations are involved in external hiring, so policies to develop employees cannot be implemented in those companies. How we transfer policies and practices to other culture, industries and companies. For transferring these policies it is necessary to change and create the circumstances andsituations according to that of GE. HR departments have to deal with factors like value,culture and behavior and these things are different from culture to culture, company tocompany.

Web Design Essay -- Internet Graphics Designing Essays

Web Design Introduction When the Internet and World Wide Web were first created, they were designed a research tools and for the distribution of information through information systems networks. But as the use of the Web has become increasingly more complex, the focus on Web pages and their design has initiated a number of major changes. Initially, static Web pages were common, but the focus in recent years has been on the development of dynamic Web pages which are linked to databases and allow for the integration of information on a number of different levels. Web sites have progressed to a new level of sophistication, especially in terms of their capacity to track and store usage patterns and allow for the utilization of this information in the development of target advertising and focusing for both the Web page and subsequent connected databases (Tebbe N23). The development of dynamic Web sites requires strong tools and correlated databases that can retain the information that is gathered through this tracking process, and in order to become truly dynamic, Web sites must also be able to provide a company with the most up-to-date information or data that is both clear and graphically appealing (Tebbe N23). It is not surprising that many of the major industry developers have focused on ways to develop better and more interactive Web pages, and Microsoft and Netscape, for example, have focused on the development of enhanced version of HTML as a means of supporting the development of dynamic Web sites without requiring that developers have significant expertise in composing ActiveX and Java applets (Dobson 23). These forms of dynamic HTML, also known as DHTML, have been recognized as a means of maintaining standard uniformity through out the development process (Dobson 23). Over the past 3 years, the World Wide Web Consortium has been working on the preliminary specifications for critical aspects of the Document Object Model that would provide a standard for how scripts and programs are dynamically updated and how access to documents can be achieved (Dobson 23). These underpinnings of the development of dynamic Web pages underscore some of the industry issues, but do not reflect the impetus from which these Web pages came into focus. In order to understand the foundations for their development and their current significance, it is ne... ...on that is beneficial for the person accessing the site, but should also provide a structural element from which evaluations can be made by companies providing these sites. Though the structural elements of the Web site itself is imperative to attracting hits to the site, this is clearly not only element that has changed in Web site development in recent years. The focus on databases as a component of Web site interactivity is also a major element that has transformed the focus of Web site developers. It is evident that the continued changes in the industry will focus on increasing the interactivity in Web sites and improving the progression of dynamic Web sites in general. Works Cited Dobson, Rick. â€Å"Developers like DHTML, but many wait.† Byte, (2011): September, pp. 23(2). Heck, Mike. â€Å"iHTML builds database-driven, dynamic Web sites effortlessly.† InfoWorld, (2010): January, pp. 58F(1). Lam, John. â€Å"Visual InterDev and ASP.† PC Magazine, (2011): December, pp. 265(4). Mendelson, Edward. â€Å"Grand designs.† PC Magazine, (2009): March 4, pp. 100(13). Tebbe, Mark. â€Å"Surf’s over: here comes the big wave.† PC Week, (2009): November 18, pp. N23(1).

Baboons :: essays papers

Baboons Baboons belong to the Old World monkey family, Cercopithecidae. They are found in Africa, south of the Sahara as well as in the Saudi Arabia desert (Class Notes 6/12/01). There are five subspecies of baboons including the hamadryas, the Guinea, the yellow, the chacma, and the olive baboons. BABOONS AND THEIR HABITAT The baboon is the most widespread primate in Africa. Well-known for their remarkable ability to adapt, baboons can be found in a variety of habitats, ranging from semi-desert to rainforest, and from coastal areas to mountains. Their adaptability also extends to their feeding habits — baboons will eat just about anything. The baboon's diet includes a wide variety of plants, of which they eat every part: leaves, fruit, buds, flowers, roots, bulbs, tubers, seeds, shoots, bark and even sap. As for meat, these resourceful monkeys will eat insects, shellfish, small reptiles and amphibians, rodents, birds, fish, eggs and even young antelope or livestock. Several kinds of baboons live in Africa and southwestern Arabia. These include the hamadryas baboon, which lives on plains and rocky hills of Saudi Arabia, Yemen, and eastern Africa near the Red Sea, and the chacma baboon, which inhabits rocky regions and open woodlands in southern Africa. Olive baboons inhabit the Kekopey cattle ranch located near the town of Gilgil, Kenya. â€Å"The central part of the ranch consists of open grassland studded with occasional patches of bushy shrub, scattered thornbush, and small groves of giant fever trees† (Smuts 17). They eat a wide variety of foods including insects, flowers, leaves, fruits of bushes and herbs, and most significant of all, the grass itself. â€Å"Baboons eat the green blades of grass during the rainy seasons and dig for corms-the underground storage organ of sedge grasses-when the ranch is dry† (Smuts 17-18). They can carry food in pouches inside their cheeks. Probably the most serious predators of baboons are the large carnivores such as cheetahs and leopards. Baboons live mostly on the ground but sleep in such places as trees or cliffs. â€Å"Throughout Africa baboons achieve some protection from nocturnal predators by sleeping in tall trees or on cliffs (Smuts 19). Usually each troop sleeps on a different cliff, but occasionally two troops will share a single sleeping site. In addition to the predators previously mentioned, baboons share their range with antelope as well as other large mammals including zebra, warthog, jackals, and African buffalo.

Marketing of 15 inch multimedia TV system

The 15 inch multimedia LCD TV system is a high resolution system just like the 17 inch one. The 15 inch multimedia LCD TV is capable of displaying the different features that are possessed by the 17 inch one. The main reasons why the 15 inch TV system has lagged behind in terms of sales could be attributed to its smaller size of the display screen, slightly lesser or fewer features, among other few shortcomings. Despite all these shortcomings, this TV system has the advantage of being cheaper hence it can be afforded by many people. It also has the advantage of having similar feature as those possessed by the 17 inch TV system. By looking at a spectrum of several options in an attempt to raise the sales volumes of the 15 inch TV system, one of them seems to bee more practical and achievable in the prevailing circumstances. This is serous advertising and sales promotion of this product (Don E Schultz, 1997). All seems not lost yet because the product is operating slightly above the break-even-point and therefore if a serious adverting and sales promotion is done the trend can change. Advertising is the creation of awareness of a product and appealing to the public to purchase the product. On the other hand sales promotion stands for other marketing activities other than personal selling, advertising and publicity and is intended to stimulate demand for the product i.e. consumer purchasing and dealer effectiveness. Both advertising and sales promotion are part of what is referred to as the marketing communication mix or promotion mix (http://www.onlinewbc.org/DOCS/market/adv_vs_pr.html) How it is to be done There are several approaches that should be applied in advertising. Advertising is intended to influence long term buying behavior. One way of achieving this goal is through placing adverts continually in the press media i.e. daily newspapers and magazines. Through this it is expected that the adverts will reach out to a large population in the country or the market area. The other means / way in which advertising should be done is through placing adverts in the electronic media such as radio and televisions. This is also has advantage of reaching out to a large audience. This kind of advertising should portray all the positive aspects of using the 15 inch TV system. The visual aspect is likely to create more demand in the short term and also in the long term. Other than adverts in the print and electronic media, advertising should also be done through public launches in different parts of the country or expected market coverage area. During such launches demonstrations on the operation of the TV system should be done. Advantages of using this product should be highlighted during such launches. Sales promotions should also be done. This could involve issuing coupons, free samples, refunds and rebates, premiums or gifts, contests and sweepstakes, point-of -sale displays, shows and exhibitions, among other ways.( Julian Cummins, 1997 ). When these are done properly immediate surge in sales volumes is likely to be observed. This is true because customers like â€Å"something extra† like a gift when they purchase a product, provided that it is of good quality. The product in question i.e. the 15 inch TV system has good quality and hence sales promotion can assist in boosting sales hence profits. Conclusion It is important to know that both advertising and sales promotion can be applied together as part of the promotional mix for the 15 inch TV system. The campaign for raising sales volume for this product can effectively use these two tools to achieve its targets. Personal selling should come in to support advertising by increasing the sales. References 1. Advertising and publicity available at http://www.onlinewbc.org/DOCS/market/adv_vs_pr.html assessed on Feb. 1, 2008 2. Julian Cummins, (1997). Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work. Prentice Hall 3. Don E Schultz (1997). Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques†¦ and How to Use Them. Prentice Hall         

buy custom The Use of E-Learning essay

buy custom The Use of E-Learning essay The use o e-learning in the public schools in Hamilton is favored by the need for flexibility by the students, students affected by distance, the competing athletics, the touring actors, the shy dropouts and those faced by the medical challenges. On of the student in this region Natalie Cunningham asserts that "I like it because you don't have the pressure of the classroom," there is no possibility of immediate judgment in e-learning due to the absence of face-to-face contact in addition to the high degree of independence. E-learning also promotes summer camp counselors among teens work allowing them to make money in addition to earning credit (Faulkner, 1). Woof said e-learning lets students do work on their own schedule. Some teens have Crohn's disease, cancer treatments or allergies that keep them at home. Woof, asserts that "Every time we can't offer flexibility, they just Google to find another school board that can," (Faulkner, 1). The consortium on e-learning addresses the plight of the requirements of a specific students group in need of ways that are non traditional in an attempt of gaining credit in addition to the ones exposed to learning environments on personal schedules. Online courses have been identified with some degree of freedom in addition to opportunities for the scholars of a higher degree but it is apparent to the teachers that not all students are favored by the program The chances that are available for e-learning are impressive to most of the people but every school adopts a process of selection that is distinct in consideration of the students eligible for participation. Most schools takes measures such as interviews, the checks on academic backgrounds in addition to the verification of the suitability of the students in relation to the program. Buy custom The Use of E-Learning essay

Learn How to Ask Questions in English as an ESL Student

Learn How to Ask Questions in English as an ESL Student There are many ways to ask questions in English. Its important to understand the situation when deciding how to ask questions. In other words, is the question you want to ask a polite request? Would you like to confirm the  information you already know? Are you gathering details about a subject? How to Ask Direct Questions Direct questions are the most common type of question in English. Direct questions are asked when asking for both simple and complex information. To begin with, here is a guide to the structure of direct questions: (Question Word) Auxiliary Subject Verb Form (objects) ? Examples: When do you get to work?Do you like fish?How long have you been working on this project?Where are those ties manufactured? How to Ask Yes/No Questions Yes/No questions refer to simple questions you ask to receive either a yes or no as a response. Yes/No questions do not use question words and always begin with the auxiliary verb. Auxiliary Subject Verb Form (objects) ? Examples: Does he live in New York?Have you seen that film?Is she going to come to the party? How to Ask Subject and Object Questions Look at the following example sentence and questions: Jason likes playing golf. What does Jason like playing? (Answer: golf)Who likes playing golf? (Answer: Jason) In the first question, we are asking about the object. When asking about the object, use direct question construction beginning with a question word followed by the auxiliary verb. Wh? auxiliary subject verb? Who does he follow online? In the second question, we are asking for the subject of the action. When asking subject questions, do not use the auxiliary verb. The Wh question word plays the role of the subject in the question. Wh? (auxiliary) verb object? Who understands this problem? Note: Remember that the present simple or past simple do not take the auxiliary in positive sentence structure. Examples: Who enjoys playing tennis?Who is coming to the party next week? Common question forms for subject questions: Which Which bicycle goes fast? What kind of What kind of cheese tastes mild? What sort of What sort of tea costs very little? Who Who goes to school here? How to Use Question Tags to Ask Questions Another type of common question in English is the question tag. Many languages such as Spanish also use question tags. Use them to confirm information that you already know, or think you know. This form is used in conversation and when checking that you have understood something. Construct a question tag by making a statement followed by a comma and the opposite (positive negative, negative positive) form of the appropriate auxiliary verb. Examples: Youre married, arent you?Hes been here before, hasnt he?You didnt buy the new car, did you? Indirect Questions When we want to be more polite we often use indirect question forms. They ask the same as direct questions but are considered more formal. When using an indirect question, use an introductory phrase followed by the question itself in positive sentence structure. Connect the two phrases with the question word or if in the case the question is a yes/no question. Construction Chart Introductory phrase question word (or if) positive sentence Examples: I was wondering if you know the way to the nearest bank.Do you know when the next train leaves? Here are some of the most common phrases used for asking indirect questions. Do you know...I wonder/was wondering...Can you tell me...Im not sure...I dont know... Examples: Do you know when the next train leaves?I wonder when he will arrive.Can you tell me where he lives?Im not sure what he wants to do.I dont know if he is coming.

A New Way to Understand the Holocaust essays

A New Way to Understand the Holocaust essays The Holocaust is often expressed as an event that cannot be appropriately described in any language known to the human race. Art Spiegelmans Maus and Maus II tries to overcome this perplexing language barrier by presenting the story of the authors father, a Jewish man who survived the Final Solution, in the format of a graphic novel. Spiegelmans illustrations and dialogue storyline help to capture both his fathers distressing story as well as the personal difficulties he experienced himself as a second generation survivor, so to speak, giving readers a new way to try to understand this dark moment in history. A relatively new medium when the Maus books were first created, the graphic novel has the power to attract a diverse audience. In his books, Spiegelman is telling the story of his father, Vladek, and how his life was affected during the Holocaust. Artie, as his father calls him, gets his father to tell him the story over many visits, and includes in the plot his own feelings about the visits. The drawings follow the plot from the present setting in which his father is actually relating the story to him with lengthy flashbacks to the time during which the events actually took place. The first book is entitled My Father Bleeds History, and relates his fathers life from the mid 1930s to the winter of 1944. And Here my Troubles Began is the second book, which picks up where the first one left off, following Vladeks story through the end of the Holocaust while in the present, his health is failing and by the end of the book, he has passed away. Spiegelmans drawings give readers a new way to realize the events that happened during this historical stain. One way in which the drawings aid in creating a memorable understanding of the Holocaust is the metaphoric way in which the characters of both books are drawn. Jewish people are drawn as mice, hence the title Maus, while the...

Case study Essay Example | Topics and Well Written Essays - 1500 words - 8

Case study - Essay Example The idea behind this consultant report is to suggest methods wherein the company can be made profitable to meet the challenges posed by the current downturn. The recommendations that we as consultants have given can be divided into the following categories as outlined in the subsequent sections. First, the idea is to structure the company along product lines instead of the current structure where each of the verticals would have a separate department instead of along functional lines. The current division is based on functional lines wherein the sales department is separate and the insurance department is separate. The current structure lends itself to unnecessary redundancy and according to the theory (Miles, 1978); division along product lines is any day better than division along functional lines. If the company adopts this method, the divisions would be along verticals instead of the horizontal division currently in place. This movement towards product lines is appropriate because the people in one product line would be motivated more to perform and function rather than people in different functions working separately. This makes eminent business sense as the people in different departments that are current existing can get together and plan for their sales and marketing strategies as a means of achieving their targets. The appropriate theories of leadership that can be applied here are the Theory X and the Theory Y which state that a leader can apply these two competing visions of leadership to get the work done .(Mullins, 2008) As part of the division of the company along vertical product lines, it is necessary to structure the company in such a way that the board members are also structured along the product line strategy and that they operate within the structures prescribed in this management report. This division of the company along product lines makes for eminent business sense and hence they can work for the betterment of the company. According to

Information Technology - E-Gov Paper Essay Example | Topics and Well Written Essays - 1500 words

Information Technology - E-Gov Paper - Essay Example B) manages, directs and supervises the data and information, financial management, the administrative procurements, and different managerial and directive rules and strategies. Moreover, it helps to develop administrative management, builds up enhanced performance measures, manages mechanism and eases redundant burdens on the public. The largest constituent of OMB is the four resource management offices; namely, office of information and regulatory affairs, office of federal procurement policy, the office of federal financial management, and office of e-government and information technology. Other wide support offices of OMB are office of general council, office of legislative affairs, the budget review division and legislative reference division. Federal Enterprise Architecture (FEA) is the subdivision of OBM federal government and it was emerged in response to a legislation called, â€Å"Clinger-Cogen Act of 1944†. This provided a common methodology for information technology acquisition in the United States federal government. It also instructed the federal agencies to develop a master plan for integrating technologies, managing information technology, and measuring and reporting performance. FEA is established so that businesses’ performance could be improved and agencies could implement their core missions in an enhanced manner; FEA helps to achieve these goals. Moreover, through FEA the information and resources are easily shared across federal agencies which not only reduce the costs but citizen services are also enhanced. FEA is built using five different models; performance reference model, business reference model, service component reference model, data reference model, and technical reference model. These models help to develop a common taxonomy and ontology that describes the IT resources elaborately. These models can be enabled using different modeling tools that would help to align the enterprise architecture. Some of the Federal enterprise

Challenges of Global Leadership Essay Example | Topics and Well Written Essays - 500 words

Challenges of Global Leadership - Essay Example Environmental scanning refers to the communication to internal stakeholders on how external issues are likely to affect the operations of a business. The scanning also entails the identification of the specific questions that the company is bound to face due to the continuous changes that are taking place in the different aspects of the external environment. The scanning helps reveal the threats and opportunities to an organization and helps global leaders to overcome the challenges that they are faced with by providing a chance for development of alternative courses of action (Binscoff, Mayer, & Quick, 2015). One of the roles of global leaders operating in a changing environment is the identification of the possible threats to his business. Leaders are charged with identifying the issues that the company may face due to the frequent changes in economic, technological, social and political sectors. Through environmental scanning, the leaders can identify the threats and also define possible solutions. Secondly, the leaders recognize the opportunities that arise for the business as a result of the changes that occur (Lawrence, 2015). Global leaders have to determine new opportunities to ensure that they remain in business regardless of the changes that occur. In this light, there is need to invest in research to identify opportunities that remain unexploited that would help an organization overcome the challenges it faces. Moreover, global leaders should always remind the subordinates of the mission, vision and objectives of the business to ensure that changes and challenges they face do n ot cause them to deviate from their fundamental goals. It is only by doing this that leaders remain on top of a situation and identify changes when they arise (Bennis, 2015). One of the challenges of global leadership is team building, team development, and team management. Due to the frequent changes

CHICANO 310 - Summary In Your Own Words Essay Example | Topics and Well Written Essays - 250 words

CHICANO 310 - Summary In Your Own Words - Essay Example Tata Dios is a reflection of a dying person’s last wishes. The persona insists â€Å"Father God is calling me† (Caldwell p109) and needs a white dress in readiness for the heavenly journey. She has already resigned to her fate since â€Å"the doctor has far to walk† (Caldwell p109) - nothing can be done to reverse her failing health. Further, Linda Ronstadt has also used specific imagery to depict the persona’s resignation to her imminent death. â€Å"White dress† symbolizes both happiness and sadness: happiness because it reminds her of her wedding day, sadness because it is the heavenly garment of the saints, a status achieved only through death. The message in the song; therefore, revolves around the inevitability of death. In conclusion, Tata Dios is a typical Mexican song. Ity follows the Mexican traditional mariachi style which features string instrunments. The string instrunments in Tata Dios are represented by violins and the spanish guitor. Other accompaniments include flutes and trumpets. In addition, the strumming of the guitor is similar to other Mexican

Networks Systems & Technologies Essay Example | Topics and Well Written Essays - 3000 words

Networks Systems & Technologies - Essay Example The firm also has a traveling sales force which needs to connect to the office network to access the sales applications and other administrative applications. The network users include managers, designers, sales, finance staff and secretaries. From the perspective of IT users and network spread, this can be called as a medium scale company network. The overall IT strategy would be simple and would include the following elements for us to consider – The company network would follow a two-layered architecture (Figure 2) with the head office & factory in the top layer and other 3 offices in the second layer connected to the network backbone. All offices would be connected to each other through a Wide Area Network (WAN) (Figure 1). Users in the individual offices would be connected to the network through a Local Area Network (LAN) forming a â€Å"Star Network† (Figure 3) going into the Ethernet Hub. The Ethernet Hub would be connected to the router. The other offices would be connected via routers to the network backbone and supported remotely from the head office. This type of architecture is chosen because majority of users are in the head office and factory. For the company wide access to various applications and systems, an Active Directory Server system will need to be used. An Active Directory server will be installed at every location and will have to be identified as a Global Service Catalog (containing all user information), DHCP, DNS Server and Domain Controller. This will enable all offices to have network connectivity even when the WAN network lines to other offices are down. The storage of servers and cables as well as the individual speeds are also part of the overall network design but slightly technical in nature. The types of servers needed will be determined by the applications and other infrastructure management tools which will be used within the company. A category 6 data cable will be used to

CHICANO 310 - Summary In Your Own Words Essay Example | Topics and Well Written Essays - 250 words

CHICANO 310 - Summary In Your Own Words - Essay Example Tata Dios is a reflection of a dying person’s last wishes. The persona insists â€Å"Father God is calling me† (Caldwell p109) and needs a white dress in readiness for the heavenly journey. She has already resigned to her fate since â€Å"the doctor has far to walk† (Caldwell p109) - nothing can be done to reverse her failing health. Further, Linda Ronstadt has also used specific imagery to depict the persona’s resignation to her imminent death. â€Å"White dress† symbolizes both happiness and sadness: happiness because it reminds her of her wedding day, sadness because it is the heavenly garment of the saints, a status achieved only through death. The message in the song; therefore, revolves around the inevitability of death. In conclusion, Tata Dios is a typical Mexican song. Ity follows the Mexican traditional mariachi style which features string instrunments. The string instrunments in Tata Dios are represented by violins and the spanish guitor. Other accompaniments include flutes and trumpets. In addition, the strumming of the guitor is similar to other Mexican

Project management and the problem of project escalation Essay

Project management and the problem of project escalation - Essay Example As Keil suggested in his article, there are four factors that contribute to escalation, namely: project factors, psychological factors, social factors, and organizational factors. In this respect, effectively addressing escalation must, therefore, centre on addressing these factors.   First, it is important to complete a comprehensive cost-benefit and risk analysis at the initial planning stage in order to give project managers sufficient information with regard to decisions regarding the IT project. This will be able to address the objective factors that are caused by poor judgment on the scale of a project.Second, it is also important for the project team, preferably with the help of a professional not to the team, to establish protocols and standards to serve as indicators that will signal when a project must be abandoned, and when it is still salvageable. A separate quality analyst must also be employed to monitor these indicators and compare it with the project team’s p rogress. This will place part of the responsibility in abandoning a project on an outsider who will not be affected by the same psychological factors that plague project managers.   Third, it is also imperative to promote teamwork and a cooperative atmosphere within a project team to ensure that rivalry or any negative behavior that can affect a team’s ability to make sound decisions are not compromised. In this respect, team-building activities will be beneficial.   Fourth, in order to avoid pressure.

Campbell’s Life Essay Example for Free

Campbell’s Life Essay Born on April 13, 1933, Senator Ben Nighthorse Campbell is one of the few politicians of note who rose in the political circles carrying proudly his Indian ancestry. He is proud of his Native American heritage. His sense of pride and loyalty to his roots and to his culture was seen through his actions as well as through his clothing; it was as if he was wearing his culture, identity and heritage. For example, he was seen wearing ceremonial tribal clothing as he attended the opening of the National Museum of American Indian (NMAI) . It was considered as a â€Å"major aspect† that has created, established and sustained the overall â€Å"persona† that is Senator Campbell all throughout his life, especially during his political life . Campbell’s personality of hinging so much of who he is as he presents himself to the public on his being a Native American Indian was just enough for people to forget that there were actually men who preceded Campbell who, just like him, were partly Native American Indian and also won elected public office. One of them served in an office even higher than Campbell’s – and that would be Charles Curtis, who would eventually become the first vice president of the United States who is a Native American Indian. The highest elected office ever held by an Indian in the US was the vice presidency . Unlike Campbell, Curtis was from the Kaw tribe hailing from Kansas. In his vein was quarter of blood from this tribe. Also, he was an attorney before getting elected, unlike the more blue-collar type of jobs that Campbell pursued early in his life before shifting to jewellery designing and production later on. Nonetheless, both elected men are good and honorable men who made the Native American Indian community proud. But even with men like Curtis and how they were ‘bigger’ men politically, the Indians appreciate Campbell’s efforts at staying with his packaging as the American Indian holding office at the senate and at the congress. This personality/attitude more than compensates for the fact that he was not the first of his kind. Although not the first Native American senator, he is the first to make a statement with his Indianness. Indeed, he, too, was a record maker of sorts, and in many ways. This is what the paper will explore throughout the discussion on the different aspects of personal and political life of Senator Campbell, who, in November 3, 1992 made a historic feat by becoming the first American politician with Native American roots to be elected as a senator. It was something that hasnt happened in more than the six decades that has passed in the senate history prior to his election to the office. Prior to that, he became the sixth politician with Native American heritage and ancestry to be ever elected to the congress, a seat that was given to him through the votes of the public for three times . Senator Campbells Indian heritage is no secret. In fact, it seems that it is one of his many major personal characteristics that the media, as well as his colleagues, often refer to or address, particularly his being Indian, and his respectful stature in the Indian community, like being a Northern Cheyenne Tribe chief, a position he and only 43 others possess . Because of Campbell’s pride towards his heritage, his people in return are doing ways to let Campbell know that his act of holding on to his Native American Indian roots and not covering it up with modern day personality just to suit his high echelon colleagues and. So that he will suit their taste for a particular company, his native Cheyenne are going out on a limb just to celebrate the victory of one of their most accomplished sons. For example, many Cheyenne individuals joined the parade. Some of them spent as much as they can spare just to lavish Campbell and the parade with the decorations fitting to the act of congratulations coming from the Cheyenne tribe. Some actually spent more than they could spare just so they can claim Campbell as their own and they can show how proud they are of Campbell. Six of the riders were Northern Cheyenne, who had bankrupted themselves to show the world that Campbell was one of their own . Despite his Indian American / Native American Indian roots, Campbell was a Catholic from the time his mother, also a devoted catholic, had him baptized when he was still a baby by bringing him and his sister Alberta to a church to be baptized just close to the time Campbell was born, until the time when he seemed to have had a falling out with the Catholic faith. But Campbell, during his adult life and especially during his tenure as public office politician, drifted from religion, and proof of this is the item â€Å"unspecified† marked on the space allotted for the identification of religious affiliation of the individual. This distinction, again, made Senator Campbell someone who is different from the rest of the field in the 106th Congress. He was the only one whose religious affiliation was unspecified, although there were no clear explanation(s) why such was the case it could be anyones guess, from clerical error, mistake, or other reasons . His sudden dissociation with the Catholic faith was a surprising turn of events for Campbell. There are many good things that the Catholic faith has done for Campbell, especially during his youth. For example, there is the role of the faith during the times they were sent to the orphanage by their parents because they cannot take care of him and his sister because of their mothers sickness and their fathers alcoholism and inability to financially support them. While the Catholic faith and the orphanage system had their share of bad reputation, history points how the Catholic experience was a relatively good one for Campbell. In retrospect, Campbell recalled how the nuns and priests, who took care of him when his parents were unable to take care of him, treated him well. In his recollection of his days with these priests and nuns, as he narrated it for his biography published in book form, he mentioned just several instances wherein he was punished like being sent inside a pig pen to be with a huge pig. The reason for his pains against Catholicism maybe rooted in the things that he never verbalized, in the things which he only referred to as painful memories of his childhood, some of which he experienced in the orphanage . If he saw flaws in the orphanage, then it is not surprising if he also saw flaws in Catholicism because the two are one and the same during his youth.

Summary of American Idols Target Market

Summary of American Idols Target Market PRODUCT American idol is a popularity contest and a talent contest searching for a superstar on FOX Network realty show where in a weekly base contestants get to show their ability of singing and choose the right contestants to go through the 3 stages of the program. The first stage is when contestants from a series of nation-wide in different countries get to show their ability of singing and directly they either get accepted or rejected. The second stage after the contestants have been chosen, the shows judges provide feedback to the contestant about his performance and style. At the end of the show, audience members vote for their favorite performer. Because Americans votes determine who leaves the show each week, this audience participation which makes them feel that they are a part of the show had resulted in a product popularity in the 18 to 49 years old age. The program itself is heavily depending on the audience; actually its all about getting to communicate with the audience through word of mouth. 0.Audiences feel that their vote matters and enjoy influencing the outcome of the show. 1.Its like putting the customer at the heart of the product development, choosing what the customer want and what the customer like avoiding any risk of failing and gain popularity. 0.0This is by giving an opportunity for the records label to test whether the artists have a public appeal to succeed without the need to invest. Secondly, they actually make money because they charge people to cast their votes plus, profit from sponsorship of the TV broadcast. The idea is appealing to the audience where they make their vote of choosing their favorite contestant, vote for him through telephone and SMS text all the way till the end of the show and becoming a big fan of them. What determine American idols popularity is that it had a continues of 8 seasons and opening the 9th season now. Americas past winners were2Kelly Clarkson, Ruben Studdard, Fantasia Barrino, Carrie Underwood, Taylor Hicks, Jordin sparks, David cook, Kris Allen. Its popularity wasnt only in America but as a worldwide as in the Middle East. Its popularity had reached the Arab world where even Arabs watch it. Me as a watcher of American idol, i do watch this program in a regular base even the monthly aired one after the season finale because its entertaining and its not only about a talent show, but also a mixture of a humor show. This proves that marketers have worked hard to maintain the program world popularity of reality television and a well known house hold name. Marketers of American Idol had also promoted the show successfully by the sense of sight of the logo and hearing of the music show. This is by designing American idols logo insuring simplicity and easy to memorize where th e colors are blue and white simply saying American Idol. The white color represents perfection, the color of contemporary and the blue defines intelligence and dignity. The music during the starting of the show is really attractive and a trademark that represent American idol show. As for example of me, when im not physically watching TV and suddenly hear the music i immediately know that American idol is on TV. The question then comes, what are the decisions facing American idol marketers? Marketers have to maintain American idols popularity in new and innovate ways, maintain the success of the show and promote the show to attract as much audience to get as much votes and make the use of the marketing mix. The factors important in understanding the decision situation are the amount of ratings increasing and declining. Marketers have to plan and think in how to make the show much more entertaining and fun and maintain creativity in every season to draw in more watchers and make them loyal viewers to the show. Marketers must take into consideration in defining potential winners, feed those that look like winners and starve for those that dont. As mentioned earlier, the product is heavily depending on the audience votes to insure a continues success. In this case, the strategy of extension can be implemented. This is by increasing the bracket of watchers of a younger generation allowing them t o apply to the show and attract teenagers who are under 18 years old of age to watch the show and vote for their favorite contestant. Win the younger generation hearts by telling stories of the contestant to attract the hearts of the watchers. These stories will help the contestant to stand out of their local audience and showing what they are good at. The part where we tell stories of the contestant can be viewed and aired in another day of a week for an hour where the contestant can show their other abilities for example dancing, their humor side of their personality etc. This will help to attract the viewer more to love the contestant. PLACE As mentioned earlier, American idols target audience are 18-49 years of age. This means that the timing where the show takes place is an appropriate timing for these ages whereby American Idol is aired on Tuesdays and Wednesdays in the evening where its time to relax after having a long day at work. The timing and the week days where American idol is aired on is an important line to success where marketers make the product a part of the target audience life. These days where chosen as they are almost the end of the week and before the weekend starts where people had already got back home from their work and schools and want to relax infront of the TV watching American Idol on FOX TV. American Idol can be a family show where almost all ages can watch this show and have a relaxing time with children listening to music and having a gathering funny moment together. This had led American Idol a routine show and a must watch every Tuesday and Wednesday where the show became a part of the audiences life. Marketers must take into consideration that target audience mood, interests, culture and technology may change overtime where TV will not be the first best media. Decisions must be made to reach their target audiences. So, marketers have to keep making decision in how to make the consumer engaged to their product. This is an important factor to marketers to develop the products technology and insure creativity to satisfy their audiences wants. As mentioned earlier of increasing the bracket of watchers of a younger age, marketers must plan for a new strategy of a new product placement. This is because teenagers today are mostly spending their full time online. So marketers in order to reach their new bracket segment they must insure a new product placement. 6. As an IMC, product placement can be used to push and position a brand into the public eye making consumer want more of it. For example: American Idol is a TV show where they use the medium of Television. Today, internet had been the most popular media between ages 15- 50. So, American Idol must reach their target audience through internet by watching their program through the internet, live shows on their official website, downloading videos from Youtube, blogs, myspace pages, chat zones, fan pages, facebook pages and videos where today facebook is taking away large scale of age groups. 0.There is also a possibility where audiences will watch American idol video on th eir iPod, downloading ringtones and mobile trivia games and mobile platforms. The idea here is marketers must reach their target audience depending where their interests heading to. This is a good strategy to invest potential and new viewers at once.

Anna Karenina Booknotes :: essays research papers

Count Lev Nikolayevich Tolstoy ranks as one of the world's great writers. He was also an important moral thinker and reformer. Tolstoy was born at Yasnaya Polyana, Russia, the fourth of five children. After being educated at Kazan in 1844, he joined the army in 1852. He fought proudly in the Crimean War, and after he left the army, he traveled abroad. He inspected German schools to insure their quality before going to his brother's side outside of Marseille, France. Nicolai died at a spa with his brother at his side. This death affected Tolstoy so deeply that his writing was the only thing that kept him afloat. Upon his return, Tolstoy settled on his Volga estate, where he wrote his epic masterpiece War and Peace - the story of five families during Napoleon's invasion of Russia. His next novel, Anna Karenina, written in the romantic period, is one of the great love stories of the world. He married Sofya Andreyevna Bers, a.k.a. Sonya, and had nine children. Tolstoy then experienced a spiritual crisis which led to such works as A Confession and What I Believe. Some of his similar, earlier struggles were recorded in Anna Karenina, which he had previously published. Tolstoy converted to his religion, Tolstoyism. This faith said that "only through emotional and religious commitment can one discover this natural truth". His family disapproved of this and made life around the Tolstoy house unbearable for almost everyone. In his last days, he transferred his fortune to his wife and lived poorly as a peasant under her roof. Leaving home secretly, Lev Nikolayevich Tolstoy died of pneumonia some days later at nearby railway station. Anna is portrayed as a beautiful, mysterious woman who encompasses the quest for personal discovery. She is content in her life, but sees something that she wants more. This love, the love for Vronsky, drives her to unimaginable heights to keep her life and mental state at a safe level. As a woman, Anna suffers great injustices for her actions. These unfair laws of society drive her to her grave. Levin is representative of Tolstoy's life. He is a respected, educated, and well off landowner in the aristocracy. His quest for self-discovery leads him out into the fields with his workers, thrashing grass with the rest of them. He also lusts after Kitty, and finally attains her love when she realizes what a good and true man he is.

Criricism of Wilkie Collins’ Woman in White Essay -- Wilkie Collins Wo

Criricism of Wilkie Collins’ Woman in White â€Å"To Mr. Collins belongs the credit of having introduced into fiction those most mysterious of mysteries, the mysteries which are at our own doors.† So said Henry James in an unsigned review of another author’s work. But his view was certainly not shared by all those who cast their opinions into the fray. An unsigned review in the Saturday Review said of Collins’ work, â€Å"Estimated by the standard of great novels, the Woman in White is nowhere. Somewhere between these two points are friends and correspondents of Mr. Wilkie Collins. Novelist George Meredith wrote to Collins himself saying, â€Å"The tension of the W[oman] in W[hite] is not exactly pleasant, though cleverly produced. One wearies of it...† Charles Dickens was reserved in his opinion. He observed that, â€Å"There cannot be a doubt that it is a very great advance on all your former writing...† and also, â€Å"I seem to have noticed, here and there, that the great pains you take express themselves a trifle too much, and you know that I always contest your disposition to give an audience credit for nothing, which necessarily involves the forcing of points on their attention...† Considering all the material Wilkie Collins was either to be praised for inventing a new style, looked at in scorn for his lack of character development, or deemed the author of a work that â€Å"is an inferior metal altogether, though good and valuable of its kind,† as the Saturday Review critic stated.   Ã‚  Ã‚  Ã‚   Many critics complain that Collins’ characters are caricatures, not characters. The anonymous reviewer remarked that â€Å"They have characteristics, but not character,† in analyzing Wilkie’s creation. He goes on to say, â€Å"They might all be summed up in as many sente... ...ring-lugger I am building named ‘Marian Halcombe‘, the brave Girl in the Story.† Dr. Griffin mentioned that naming boats after Marian was a popular trend after the publication. This was the only mention of the trend but FitzGerald’s letters were the only personal documents not directed to Collins himself.   Ã‚  Ã‚  Ã‚   Wonderful or awful, or possibly just fair, Collins’ novel attracted a lot of attention and many different reactions. As for this student, I am inclined to agree with Mr. FitzGerald and his comments to W. F. Pollock. â€Å"[Jane Austen] is capital as far as she goes: but she never goes out of the Parlour; if but Magnus Troil or Jack Bruce [characters in Sir Walter Scott’s The Pirate], or even one of Fielding’s Brutes, would but dash in upon the Gentility, and swear a round Oath or two! I must think the Woman in White, with her Count Fosco, far beyond all that.† Criricism of Wilkie Collins’ Woman in White Essay -- Wilkie Collins Wo Criricism of Wilkie Collins’ Woman in White â€Å"To Mr. Collins belongs the credit of having introduced into fiction those most mysterious of mysteries, the mysteries which are at our own doors.† So said Henry James in an unsigned review of another author’s work. But his view was certainly not shared by all those who cast their opinions into the fray. An unsigned review in the Saturday Review said of Collins’ work, â€Å"Estimated by the standard of great novels, the Woman in White is nowhere. Somewhere between these two points are friends and correspondents of Mr. Wilkie Collins. Novelist George Meredith wrote to Collins himself saying, â€Å"The tension of the W[oman] in W[hite] is not exactly pleasant, though cleverly produced. One wearies of it...† Charles Dickens was reserved in his opinion. He observed that, â€Å"There cannot be a doubt that it is a very great advance on all your former writing...† and also, â€Å"I seem to have noticed, here and there, that the great pains you take express themselves a trifle too much, and you know that I always contest your disposition to give an audience credit for nothing, which necessarily involves the forcing of points on their attention...† Considering all the material Wilkie Collins was either to be praised for inventing a new style, looked at in scorn for his lack of character development, or deemed the author of a work that â€Å"is an inferior metal altogether, though good and valuable of its kind,† as the Saturday Review critic stated.   Ã‚  Ã‚  Ã‚   Many critics complain that Collins’ characters are caricatures, not characters. The anonymous reviewer remarked that â€Å"They have characteristics, but not character,† in analyzing Wilkie’s creation. He goes on to say, â€Å"They might all be summed up in as many sente... ...ring-lugger I am building named ‘Marian Halcombe‘, the brave Girl in the Story.† Dr. Griffin mentioned that naming boats after Marian was a popular trend after the publication. This was the only mention of the trend but FitzGerald’s letters were the only personal documents not directed to Collins himself.   Ã‚  Ã‚  Ã‚   Wonderful or awful, or possibly just fair, Collins’ novel attracted a lot of attention and many different reactions. As for this student, I am inclined to agree with Mr. FitzGerald and his comments to W. F. Pollock. â€Å"[Jane Austen] is capital as far as she goes: but she never goes out of the Parlour; if but Magnus Troil or Jack Bruce [characters in Sir Walter Scott’s The Pirate], or even one of Fielding’s Brutes, would but dash in upon the Gentility, and swear a round Oath or two! I must think the Woman in White, with her Count Fosco, far beyond all that.†

Consumer Protection Act

THE CONSUMER PROTECTION ACT, 1986 Though consumer is the purpose and most powerful motivating force of production, yet at the same time consumer is equally vulnerable segment of the whole marketing system. Attempts have been made to guard the interest of the consumer in a sporadic way till 1986, when Government of India enacted a comprehensive legislation-Consumer Protection Act, to safe guard the interest of the consumer than ever before.The Consumer Protection Act, 1986, applies to all goods and services, excluding goods for resale or for commercial purpose and services rendered free of charge and under a contract for personal service. The provisions of the Act are compensatory in nature. It covers public, private, joint and cooperative sectors. The Act enshrines the rights of the consumer such as right to safety, right to be informed, right to be heard, and right to choose, right to seek redressal and right to consumer education.Consumer:  A consumer is any person who buys any g oods for a consideration and user of such goods where the use is with the approval of buyer, any person who hires/avails of any service for a consideration and any beneficiary of such services, where such services are availed of with the approval of the person hiring the service. The consumer need not have made full payment. Goods:  Ã‚  Goods mean any movable property and also include shares, but do not include any auction able claims.Service:  Ã‚  Service of any description such as banking, insurance, transport, processing, housing construction, supply of electrical energy, entertainment, board or lodging. Nature of complaint: a)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Any unfair trade practice or restrictive trade practice adopted; by the trader   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  b) Defective goods b)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Deficiency in service c)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Excess price charged ;by the trader d)  Ã‚  Unlawful goods sale, which is hazardous to life and safety when used Consumer Courts:     A three-tier-system a)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  National Consumer Dispute Redressal Commission: claims above Rs. 0 lakh (a)  Ã‚  Ã‚  Consumer Dispute Redressal Commission or State Commission:  Claims from Rs 5 to 20 lakh. (a)  Ã‚  Ã‚  Ã‚  Consumer Dispute Redressal Forum or District Forum:  Claims upto Rs 5 Lakh Complaint:  A complaint, hand written or typed, can be filed by a consumer, a registered consumer organisation, central or state Government and one or more consumers, where there are numerous consumers having the same interest. No stamp or court fee is needed. The nature of complaint must be clearly mentioned as well as the relief sought by the consumer. It must be in quadruplicate in district forum or state commission.Else, additional copies are required to be filed. Grant of relief: (a)  Ã‚  Ã‚  Ã‚  Repair of defective goods (b)  Ã‚  Ã‚  Replacement of defective goods (c)  Ã‚  Ã‚  Ã‚  Refund of the price paid  for the defective goods or service (d)  Ã ‚  Ã‚  Removal of deficiency in service (e)  Ã‚  Ã‚  Ã‚  Refund of extra money charged (f)  Ã‚  Ã‚  Ã‚  Ã‚  Withdrawal of  goods hazardous to life and safety (g)  Ã‚  Ã‚  Ã‚  Compensation for the loss or injury suffered by the consumer due to negligence of the opposite party (h)  Ã‚  Ã‚  Ã‚  Adequate cost of filing and pursuing the complaint   Ã‚  Ã‚  Normally, complaints should be decided within 90 days from the date of notice issued to the opposite party.Where a sample of any goods is required to be tested, a complaint is required to be disposed of within 150 days; it may take more time due to practical problems. Consumer Protection Councils:  Councils have been setup in all states and at the center to promote and protect the rights and interest of consumers. These councils are advisory in nature and can play important role in recommending consumer oriented policies to the state and central Government.

Effects of Technology on Social Groups Essay

The emergence of technology has brought about different social effects. Some have lost while others have gained from the technology. A great part of technology involves working with machines and this has resulted into less human labor and most of the people have been rendered jobless by the machines. This is a negative effect on the social group that was working together since some have to be laid off to give way for the machines. Some people have become wealthier while others have become poor and this has created a gap between the two groups. This has changed the expectations of many people in the social environment (Langdon, 1986). For those who have studied how to work with the machines they are enjoying and getting closer to their social groups. People can easy work from home and this has made working easier. Social groups can work together on the internet and they can even share a network. Most of the technology lies in the computer and through the computer; people can easily talk with all their friends in the social websites. People also find spouses and lost friends on the internet and this is a merit of technology since people keep in touch even when they are far from each other (English-Lueck 1998). In social groups like families, technology has led to breakups of close family ties sine the family members can communicate by sending an email and chatting. They feel that they are close to their relatives even when they are in distant places hence they do not bother to travel home. This has made most of the parents to lose control over their children. This is a way in which technology has created freedom for the young generation (Ruth. 1989). References 1. Ruth Schwartz Cohen, (1989), More work for mother; The Ironies of Household Technology from the open hearth to the Microwave, London, Free Association Books 2. Langdon Winner, (1986), The Whale and the Reactor; A Search for Limits in an Age of High Technology, Chicago, University of Chicago press 3. J. A. English-Lueck, (1998), Technology and Social Change; The effects of family and community retrieved October 31, 2008 from website; http://www. sjsu. edu/depts/anthropology/svcp/SVCPcosa. html

Effects of Energy Drinks on Children, Adolescents Essay

Effects of Energy Drinks on Children, Adolescents - Essay Example Literature Review Energy drinks are non-alcoholic beverages containing caffeine, taurine, vitamins, herbal supplements, and sugar or sweeteners, with caffeine as its main active ingredient (Seifert et al 2011: 512). Red Bull was the first ED introduced in the European market in 1987 and later in the 1990s in the United States (Kaminer, 2010: 643). Today, EDs are sold in about 140 countries and are expected to rack up a total of $9 billion in sales for the year 2011. It is estimated that half of the world’s energy market consists of children, adolescents and young adults, which practically means those aged 25 years old and below (Kaminer 2010: 643). EDs are marketed as drinks made from natural ingredients that can boost energy and alertness and improve athletic performance. Recently, however, EDs have figured in health-related issues. Reports claimed that EDs can cause seizures, cardiac arrest, psychiatric symptoms, and obesity (Clauson et al, 2008: 57-58). In Germany, health a uthorities reported that EDs were discovered to cause liver damage, respiratory disorders and a host of other ailments and even death. Similarly, Irish health authorities have linked EDs to 2 deaths between 1999 and 2005. Caffeine levels of 200 mg and 1622 mg from drinking energy drinks caused jitteriness in a 13-year old and 14 year-old, respectively (Seifert et al 2011: 516-517). Contrary to claims, Clauson et al (2008) contended that the natural contents of EDs such as ginseng and taurine, found to have beneficial effects, are in so small quantities in EDs that they are unlikely to give any therapeutic effect. The increase in energy that drinkers of EDs feel, is due to caffeine rather than due to their taurine and ginseng content (58). Table 1, shows the results of a survey conducted by Malinauskas et al (2007) involving 496 participants gathered from a US college, 51% of them admitted to taking more than one energy drink every month. Asked about the effects of the energy drinks on them, Table 1 shows that the negative symptoms reported increased as the number of energy drinks taken go higher. Discussion EDs may be generally safe, but they pose danger to certain groups such as children, young teens and young adults because of the amount of their caffeine content. Children have less tolerance for caffeine, which is abundant in energy drinks. A child is supposed to consume not more than 100 mg of caffeine daily. In a study, for example, a sample of men and boys were tested for their caffeine tolerance by giving them the same amount of caffeine. Although blood pressure between the two groups was the same, the boys suffered higher heart rates than the men as well as increased motor activity and decreased reaction time (Seifert et al 2011: 519). The negative effects of caffeine on children may be exacerbated when a child is suffering from certain conditions. Ion chanelopathy or hypertrophic cardiomyopathy, conditions which are prevalent in children, is worsened with caffeine intake. Similarly, children with ADHD (attention deficit hyperactivity disorder), are also in danger of shooting blood pressure and increased heart rate. So too, are children with eating disorders who are at risk of cardiac dysrythmias and intracardiac conduction abnormalities. For those suffering from obesity, EDs are

Gay Marriage Essay Example | Topics and Well Written Essays - 1000 words - 7

Gay Marriage - Essay Example Though the country is democratic, rules and governing is determined by the majority vote which means that the principles of 76% of American people disregard the legalization of gay marriages. With the increasing divorce rate and other societal flaws gay marriage will only increase the flaws in the institute of marriage. This paper will illustrate the problems associated with gay marriage and show that it does not belong in our society. Nine states in America have recognized gay marriage as a legal binding of two individuals. In the other 41 states it is not legally and socially acceptable. Firstly, gay marriage is not a natural process. If same sex marriages were to prevail and out number marriages between opposite sexes, there would a huge decrease in the population. Hypothetically, this would result in the annihilation of the human race which further solidifies the fact that gay marriage is not a natural process. Two females or males are unable to biologically reproduce, which raises questions on the purpose of the subject matter. There is a misconception that individuals who oppose gay marriage are homophobic and perpetrators of hate. However, there are substantial reasons behind this opinion. Gay activists associate legalization of gay marriage with equal rights. In our society equal rights do not exist in this perspective. Some states have laws prohibiting the marriage of close relatives. There are also laws which prohibit individual from marrying minors, animals, multiple individuals and inanimate objects (Normandin, n.p). Hence, equal rights do not qualify as legitimate reason to legalize same sex marriage. Research has also shown that children brought up in families without a male figure usually engage in early sexual activity. Children living in same sex marriages are usually separated from their mother or father who can have adverse psychological effects in the future. It has also

Land Law and Professional Advice Essay Example | Topics and Well Written Essays - 1000 words

Land Law and Professional Advice - Essay Example Since the completion of the sale agreement, various concerns have been raised, which are fully addressed to in this report. First, Miss Horrock in a letter dated 23rd January 2012, claims that a neighbour, Fred Furnace found some gold coins in the property which appear to be Roman. This raises the possibility of a treasure as defined under section 1 of the Treasure Act 1996. For the purposes of the coins, section 1(1)(a)(ii) read together with section 3(4) requires that, for a coin to fall under this Act, it must be one, which when found, is one of at least two coins found together. It must be at least 300 years old and have a percentage of precious metal. Hence, it shall be necessary to establish these claims, which if true means that the coins found satisfies the requirements laid down in the Act and, therefore, amount to a treasure. With regards to ownership of treasure, section 4 and 5 apply. Section 4 states that the ownership of the treasure vests in the franchisee, if there is one, otherwise in the crown. Section 5 defines a franchisee and subsection 1(b) is relevant to this case. It includes in the definition as successor in title who would have been the franchisee of the crown in a right of treasure trove for the place where the treasure was found. Therefore, the gold coins should vest in Poppy, who is the successor in title to Victor Majelin. ... This raises the question of fixtures and chattels on land. It is trite law that fixtures are part of the land while chattels are not. It shall, however, be necessary to ascertain the terms of the sale agreement. If the agreement show that only land and nothing else are being bought and sold, the purchaser buys everything affixed to land such as buildings, fences and trees (Drake et al 2007). If the vendor does not intend to include a certain fixture in sale, this must be stated in the agreement. On the other hand, where purchaser intends to purchase chattels, the intended chattels must be listed in the sale agreement. To ascertain whether an item is a chattel or a fixture, one has to check at the purpose of the annexation. If the object stood affixed for the enhanced enjoyment of the land, the object is likely to be a fixture, but if it were intended to be placed there for a temporary purpose or so that the property can be better enjoyed; it is likely to be a chattel. An example incl udes; tapestries as held in Leigh V Taylor [1902] AC 157, or ornamental panelling as held in the case of Spyer V Philipson (1931) 2 Ch. 183. It is necessary to look at the degree of annexation in order to decipher the purpose. If the object cannot be removed without causing significant damage, it is more likely to be a fixture though this is not conclusive, (Drake et al 2009). In this case, it is clear that the garden water feature which was cemented forms part of the land. The same shall apply with regards to the old range cooker per the presumptions made under the 2nd schedule of the standard sale agreement. With regards to the removable pebbles and a sprout, they are also fixtures with regards to their degree of annexation. Consequently she has

Product Strategy Essay Example | Topics and Well Written Essays - 1500 words

Product Strategy - Essay Example Consequently, by incorporating the consumers’ requirements in the designs, quality and composition of its products, an organization is in a position to win over customer loyalty and attract new and potential customers. The customer’s role in the research and development of new products is essential. The significance it plays, as far as profits and sales are concerned is extensive. Many entrepreneurs believe that inventions and innovations normally improve sales. This is opposed to reliance on customers’ needs, where one customer’s demand differs from another customer’s demand. They believe that what can break this barrier are innovations and inventions and that through innovation, a new product is introduced into the market and bridges the different consumer demands, making such opposing needs to converge (Wahab, 2013). Their paradigm is, however, inaccurate because marketing as a strategy concept involves, first knowing the target market, then the needs, wants and demands of the customers. Without knowing consumers’ demands then it is a waste of time selling because a business can be selling an irrelevant product that the target market does not need. Pursuant to that is understanding the products and services on offer since this is what will retain customers’ needs or demands; without consumers then marketing ceases to outlive its usefulness. Last is offering high-quality products and ensuring consumer satisfaction based on how the product is sold (Howard, 2014). Mark Cohen, in his article in the New York Times titled: A Revolutionary Marketing Strategy: Answer Customers’ Question, paints a picture of how the proprietor of Riverpools and Spas, Marcus Sheridon, used his marketing prowess to move the company which was on the brink of collapse back to prosperity. Where Marcus abandoned conventional marketing for content marketing this paid

Faxed Essay Example | Topics and Well Written Essays - 3000 words

Faxed - Essay Example Traditional methods of teaching and assessment are increasingly being questioned in the light of self efficacy – a factor that has not been taken into consideration previously in assessing learning outcomes but which is becoming more and more relevant in today’s educational context. According to Fullan (2001), â€Å"leading in a culture of change is about unlocking the mysteries of living organizations.† On this basis old and established systems of education are increasingly being found in need of reform. Structural reforms have been mooted in the educational system, in order to bring about changes in teaching and learning practices (Cohen, 1995). The E 2020 computer program has been designed for the use of special education students in high school. It consists of computerized lessons and tests and each student works individually on these programs. The use of technology as an aid to learning, especially for high school, career oriented students has been shown to result in positive payoffs in terms of enhancing student achievement at several high schools.(Readers Digest 2002). The use of computers enables students to take responsibility for their own learning and thereby enhances their self efficacy, producing better results in terms of achievement. These aspects must be taken into consideration by teachers in order to enhance self efficacy of students and maximize the potentially beneficial effects of using the E 2020 computer program to enhance student achievement. The first aspect identifies the importance of addressing the concerns of the minorities within a majority setting in order to ensure that they are able to develop self efficacy. This would require that differences need to be accounted for and addressed. As an example, the theories of Michael Gurian have highlighted the fact that boys are not faring well under the current educational systems and

Research Paper On Last 4 Stories In Book L.A. Noir

On Last 4 Stories In Book L.A. Noir - Research Paper Example He presents quality writing than his earlier writings. The book gives different explicit tales of people whose desperate or passion instances lead them to painful or violent ends. Top examples being, â€Å"What You See† and â€Å"The Method,† among others (Denise Hamilton 1) The author is an American; he specializes in crime related novels. He has been involved in editing such novels for years together with journals of the same class. The major themes in the novel are politics, history, culture, violence and diversity. She literally calls Los Angeles her home town as â€Å"The Ultimate Femme Fatale.† The first edition of the records gathered 17 short stories from contemporary authors living around her home city. She has also translated the book into Italian, French, and French. In the recent years, publications have been identified in U.K, Japan, France, and Turkey (Denise Hamilton 1). Proposal This paper examines the last four stories in the L.A Noir. It has an over view of the stories. It examines key characters and describes the themes prevailing in the stories. The paper also examines about the role of femme fatale in this art. Characteristics and origin of noir is also included. Thesis Story by Scott Phillips This is a perfect example of the collection. The story revolves around Tate, the protagonist. She is seduced by femme fatale in the purpose of incorporating him in a murder case. The lady had shot the man, who tempted to rape her, but she wanted to carry the responsibility with another individual; here comes Tate. The lady uses a long route in the aim of locking Tate in the room. She achieves this by offering herself for sex. The author uses this characteristic to make it attractive. The protagonist fights back after he realizes that he has been trapped. He pushes for the ambulance, but the lady is against it. In the long run, they come into a conclusion and gets away with the crime. The story has perfect flow of ideas. It explain s how cultural identity has been lost in the recent generation. Immorality is also a noticeable issue in the novel (Denise Hamilton 321). Story by Brian Ascalon Roley The story is a practical example of school violence. The elder cousin aims at comforting the younger one: veronica. She is stressed that her boy had been attacked by the elder boys in school. He was bullied too, and could not report fearing further consequences. The elder cousin deeply thinks to find a sustainable solution and make his cousin happy. They are tied by kinship tied and thus the courage from the elder cousin. He has the responsibility to ensure that his cousin is safe and has a smooth running, as well. It is evident that the noir revolves around different forms of violence (Denise Hamilton 327). Story by Robert Ferrigno The story is a summary of a violent action. It talks about murder; the main character, Yancy had applied his tactics in killing his colleagues in the name to protect the girl. Moral degrada tion and loss of cultural identity is the foremost subjects. Respect for human life is absent among character. The story fits in this noir because the gatherer of the stories has a passion for violent stories and other literal work (Denise Hamilton 336). Story by Diana Wagman The author gives detailed information about her history. She talks about how she grew up as well as how she lost her only parent. They lived in the city of Orange; this is the city she called home back in 1965. She inherited everything that her mother had, at

Are diamonds taken out of context today Essay Example for Free

Are diamonds taken out of context today Essay In todays society, we [as people] take many things out of context. For example, diamonds. A diamonds, is a naturally occurring gem that has become prized for an unknown reason. They have no absolute value, except the price man delegates them to be valued. Humans discovered diamonds over four thousand years ago. Since its discovery, the diamond has been the hardest natural substance on the earth. Along with its hardness, it is also the purest and most rare of all gems, making it both functionally and culturally valuable. With this combination of qualities, it is easy to see why it has been an object of obsession, ever since its discovery. However, I have come to believe that throughout our recent history of the gem, its cultural significance out weighs its functionality. Since, their discovery, diamonds have meant many things to many people. It has always been of the same beauty as it is today, but it started out as an evolutionary tool. The supreme hardness of the diamond makes it a fundamental industrial material that affects everyday life. According to the Museum of Natural History, It has three primary roles in industry: it is used as a cutting tool, it is imbedded in another material and used as a tool or abrasive, and it is also turned to powder or paste for grinding and polishing. It is selected for such use where its hardness and resistance to abrasion its long working life and fast cutting action outweigh its cost(AMNH). For any type of stone or masonry, as well as all types of metal that requires drilling, shaping, or polishing, diamonds may perform the task. In fact, diamonds are in such demand that, four times the amount produced naturally is grown synthetically for industry alone. That amounts to over 500 million carats or 100 metric tons (AMNH). As you can see, there are many functional uses for diamonds. They have created options, never thought possible, with previous technologies. Some of these things include; shaping eyeglasses, other gems, computer chips, and even blades used in critical surgeries. Record needles have used diamonds in for producing music for about fifty years. Unfortunately, due to ruthless marketing and advertising, the diamonds path soon changed. [As I stated above] Diamonds have always contained the same beauty. However, before 1938, the value of diamonds derived primarily from their worth as a rare stone. In 1938, the New York advertising agency of N. W. Ayers(r) was hired. Their job was to change the public attitude about diamonds. A company you might have heard of, DeBeers(r) the largest controller and harvester of diamonds in the world hired the agency. These two companies wanted to transform diamonds from a financial investment, to a symbol of committed and everlasting love. Finally, in 1947, an Ayers(r) advertising copywriter came up with the slogan a diamond is forever and the rest they say, is history (IBC). DeBeers'(r) new slogan revolutionized the diamond market. With their new symbol of love and faith, the diamond came to represent many different things from earlier days. Today the diamond symbolizes wealth, durability, status, and peerless quality. Across time and cultures, diamonds have also been associated with invulnerability, lighting, magic, healing, protection, and poisoning (AMNH). In the past, this beautiful nearly flawless gem was an extraordinary technological gain. However, today the combination of their beauty and near imperfection, makes the diamond the most sought after gem in the world. Due to advertisement and DeBeers(r) new slogan, diamonds became the cultural icon that they are. You see diamonds today in many forms: Earrings, necklaces, rings, watches and any other piece of jewelry you can imagine. I have even [personally] seen diamonds on a persons teeth. With all of these new places to put diamonds and the ever-growing demand to own them, it seems the views have changed. Besides the status symbols diamonds deliver they also represent longevity. By pairing an intimate personal commitment and a gem that lasted forever, they gave the notion that this was the only gift that can symbolize commitment. The pressure for a man to buy his new bride a symbol of their eternal love and loyalty for each other is extreme. It almost seems absurd, in this day and time, that a man would not buy a diamond to offer a woman for her hand in marriage. There is even a diamond guide: The four Cs. This guide helps a person understand these things: Cut, Color, Carat and Clarity of diamonds. This guide allows magnified inspection to prove purity of the gem. This also allows retailers to increase prices on gems that reach higher standards. Well, at least they last forever! Unfortunately, although a diamond lasts forever, after time companies suggest an upgrade to larger gems that represent stronger love. With this staggering support of logic, the diamond industry will forever boom. They have helped lead our culture, as well as many others, into almost idolizing the diamond. In my opinion, human desire for diamonds shows how advertisers have done their job. We have allowed a company to decide what we think is valuable. The ads for diamonds appeal to our inner desires to have something rare and precious. It seems to be in us all, to want nice things, but diamonds have coerced us to want more. They symbolize power and success and for some, diamonds represent quality of life. They are our cultures only remaining treasures; with the help of DeBeers(r) and other diamond retailers, it will remain that way until the end of our time.

The Great Gatsby | The American Dream

The Great Gatsby | The American Dream Compare and Contrast The Great Gatsby with the American Dream. Discuss how Gatsbys extravagances compare to the American Dreams ideals. There is no strict definition of the American Dream though early in the twentieth century and in many ways still today it has become the term which describes an inherent faith in the promise of the new world. As a country, America has no far stretching history to forge and enrich its culture. Instead a nations character was flavoured with hopes and anticipation of the future, of a better life of more opportunity and purpose. People fledged to the Americas to start afresh, to experience modern luxuries and new technology. To become a part of the rat race and exploit the age of capitalism and materialism overall to become rich through ones own means. To realise the great American Dream therefore was an extension of Benjamin Franklins maxim of the perfectibility of man. Franklin was a great emblem of American ideology and a founder of much of its deepest held attitudes and beliefs. Franklin was one of the first self-confessed entrepreneurs and his many written works became great incentives for Americans to become pro-active and to try and be the best one could be. He founded his ideas on the prevailing optimism that with the right motivation and activity anyone could become a solvent, well-respected individual. Perhaps no time in Americas history quite demonstrated the peoples obsessive preoccupation with the American dream than the 1920s. In the post-war period, it became an incredibly affluent country, rapidly industrialising and developing the quality of life. It became a time when gross extravagances were commonplace. The American president Herbert Hoover said in 1925 We will root out poverty and put two cars in every garage. On the surface of it, the nation was thriving with its own successes. People were elated by the possibility of continued happiness through material wealth. However, this atmosphere of striving relentlessly towards the future in the promise of rewards had a bitter flipside. Many authors found the new attitude of American people overly conceited. This idea in particular is explored in metaphor in many of Herman Melvilles works together with Edgar Allan Poe and Nathaniel Hawthorne, but demonstrably so in the novels of Evelyn Waugh, J.D. Salinger and of course, F. Scott Fitzgerald. These authors tried to show that the people of America were changing becoming superficial and self-consumed and misconstruing happiness as wealth and materialism. On the face of it, Fitzgeralds wonderful creation of Jay Gatsby appears a champion of the then climate of profligacy and carefree living. He has as many beautiful shirts to make Daisy swoon and not two motor cars as Hoover would advise, but five. From his mansion in West Egg he holds wild parties every night mixing in the highest social circles. But the grand irony is that of all the characters in the book, Gatsby is perhaps the least inspired or objectively absorbed by the lifestyle he defines. And it is also perhaps precisely this reason that Gatsby is also the most likely to win our affections. As Nick points out he has an exceptional quality that separates him from typical Americans much less than exemplifies them: If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life,an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again. Gatsbys gift for hope which Nick talks about certainly seems true of Franklins vision but there is a crucial contrast with the American dreams personality of hopefulness and Gatsbys personality and it is this: while Franklin advocated the importance of the individual, the hopefulness that one might successfully improve ones own self and ones own means, Gatsbys greatest hope is to find Daisy and rekindle her love for him. We are endeared to Gatsby because he is the only character who quite clearly values human affection above wealth and recreation. He unlike any of the other characters has a firm belief in the good of humanity. In this way he is set in stark contrast with the narrator Nick who seems a born cynic, passive, sardonic and judgemental of other people though he claims otherwise. Jordans half-baked advances fail to woo him; indeed he seems genuinely disenchanted by the possibility of a loving relationship and finds friendship only in Gatsby. For Nick, Gatsby must seem the only warm, good hearted human being in New York and yet even so, the previous quote shows he is quick to qualify this questioning whether personality is a true reflection of a person or indeed an unbroken series of successful gestures a comment which suggests Nick is hung up by the idea that all human interaction is a faade or an act rather than a true reflection of real feelings. Nick has a severely disillusioned view of 1920s socialite America yet his pessimism is invariably astute proving to be sound by the end of the novel. It is by contrast Gatsbys irrepressible optimism and his rose-tinted sentimental view of the world that is revealed to be mistaken. So The Great Gatsby is a novel which sees a character try and exploit the American Dream to win the love of a woman. Fitzgerald tells us that Gatsby was overwhelmingly aware of the youth and mystery that wealth imprisons and preserves, of the freshness of many clothes and of Daisy, gleaming like silver, safe and proud above the hot struggles of the poor it is this misconstrued impression of wealth as a timeless vessel of hope, as the preserver rather than the destroyer of mystery, which brings about his downfall. In this sense Gatsbys end is not reflective of his means his real end is finding love, his means is to buy it with displays of grandeur and extreme wealth. But such affection by definition cannot be real love and Daisy subsequently cannot give herself over to him with the intensity of feeling he had hoped for. Fitzgeralds novel is saturated in themes of illusion, and deception. The great swathes of noveau riche self-made Americans, success stories of the great American dream, are undermined by a superficiality and emptiness. The characters have founded their wealthy, though vacuously glamorous life-styles by capitalising on an identity which is bereft of morals. Mr. Gatsby himself has become incredibly rich in a short space of time because he absolves himself of moral responsibility and trades in the trafficking of alcohol. And yet his wealth breeds distrust and intolerance, his magnificent parties attract only insincere people who exploit his generosity. Similarly Tom Buchanan cannot count on the fidelity of his wife Daisy because he makes no effort to make sure of his own. In a climate of greed, relationships are no longer based on trust or affection but self-interest. The false, self-fulfilling nature of the relationships forged in the novel is made painfully clear for Nick who notices that only three people turn up to Gatsbys funeral a genuine surprise given his perceived popularity. It is this sense of hypocrisy and discovery of relationships which are feigned through mutual advantage rather than real emotion that brings about Nicks gloomy disillusionment with 1920s society and his realisation that he will never meet anyone who shares Gatsbys sentimentality. Gatsby, the iconic hero of the American Dream, uses it simply as a means to a very different end. He avoids social interaction at his parties, skulking in the inner chambers of his house and his great displays of wealth give him no more pleasure than in their perceived potential to bring Daisy back to him. Gatsby is only dubiously Great. He is flawed because he tries to find belonging in a society bereft of the most fundamental human morals like trust and fidelity. In an idealistic society governed by a striving impetus towards the acquisition of wealth and power, moral fibre begins to break down The impact of the great American dream has only a physical, external effect on Gatsby whereas it has shaped the very consciousnesses of the other characters Tom and Daisy Buchanan, Jordan, Myrtle and Gatsbys corrupt work colleagues all display a fickle self-serving hedonism that echoes the then climate of quick-living, profligacy much more than Gatsbys meticulously planned, romantic endeavour to win back Daisys heart and his nostalgia upon reflections of the past. Gatsby is in reality then, far removed from 1920s American lifestyle, he has simply become extremely good at mimicking its symptoms. It seems then that Gatsby is both the champion and the antithesis of the American Dream. Gatsby invites the glowing optimism of the American Dream to appease his anxiety to earn the love of Daisy. By surrendering to the ideals of a forward-looking, hopeful American life he somehow convinces himself that the unlikely is a very real possibility. However, Gatsbys grand scheme is doomed because wealth and social standing are not qualities which he cares to evince they will not earn him a membership in Americas great society. Gatsby is quite clearly inspired by Franklins autobiography. In chapter 9 Nick discovers a treasured old book of Gatsbys which shares the same assiduous attention to routine and self-discipline in the form of daily schedules. Gatsby buys into Franklins ideals of self-improvement, resolving to practice elocution, poise and how to attain it; read one improving book or magazine per week; and be better to parents.  Such an empty list of instructions towards self-help are listed here with comical irony. What indeed can such qualities give Gatsby that will make him any more accomplished in finding love? Gatsbys great delusion and one of Fitzgeralds most important messages is that the acquisition of material successes does not naturally enrich a person or society spiritually or emotionally. This is played out in Gatsbys attempts at courting Daisy he tries to woo her with his shirts rather than more heartfelt displays of real affection and yet surprisingly the scrolls and plaids in coral and apple green and lavender and faint orange win him just the response he hopes for it makes me sad because Ive never seen such beautiful shirts before. Again the moment is half comical. Throughout the novel Fitzgeralds characters are most genuinely stirred to emotion or touched by the mundane, by materials, extravagances or assortments of fancy shirts. Fitzgeralds America often appears so superficial as to be funny. For instance, characters like Tom and Myrtle are two-dimensional and self-motivated to point of seeming unrealistic, but it is such cartoon-like, narrative extremes that allows Fitzgerald to make his most crucial point which is the severe loss of what are perhaps the real, spiritual qualities of human life in all the excesses of self-seeking capitalism. In the relentless race towards modernisation, traditions, heartfelt beliefs and the spiritual side of human culture is lost in a dead expanse; a valley of ashes. All the while Fitzgerald uses symbolism to represent this decay, like T.S. Eliot in The Wastelands, old fashioned values are lost in an atmosphere of moral corruption , of the tacky and kitsch. Quite wonderfully even God himself has become redundant in Fitzgeralds America, replaced by the watchful eyes of Dr. Eckleburg a huge billboard and the pinnacle of commercialism and spiritual dissemblance. An even more prevalent symbolic theme in the novel is the intensity of heat. Fitzgeralds emphasis on the sun and dazzling brightness is exceptional. It makes up a huge contingent of the narration setting scenes and on many occasions dictating the flow of events. Heat is used much as Camus uses glaring light to imply the burden of truth in Letranger or Shakespeare uses a storm to echo the madness and moral corruption of Lears world. In The Great Gatsby it intensifies the growing discomfort of the characters landscapes. The falseness of the world they inhabit becomes a harsh and oppressive glasshouse, melting well-meaning facades. Heat and sunlight become more and more an aspect of the storyline in the novel climaxing on the day of Gatsbys denouement; the next day was broiling, almost the last, certainly the warmest day of the summer. At the characters final group meeting in the restaurant, the sweltering heat amplifies the feelings of resent and bitterness behind their interactions. Sunlight might then be seen as Fitzgeralds way of projecting natures grip on a humans actions and the impossibility of defying the spirit of the world around you. Perhaps the most crucial distinction between Gatsby and the ideal of the American dream is a temporal one. The American Dream is built upon the anticipation of a more modern, more advanced future. Gatsby does await the future with baited breath but only in the futile expectation that it will one day recreate his memory of the past. Indeed Gatsby lives entirely in the past clinging to the nostalgia of his youth. That he might relive an exquisite moment of love which he still cherishes between himself and Daisy becomes his one motivating objective. But as Nick astutely points out, human elation is invariably short-lived and cannot be recaptured and critically Gatsby misconceives what is possible in Franklins vision of the present. Franklin did not embrace the wonder of the past, or treasure the history of human emotion life was rather a progression continually in flux. It is no surprise that Gatsby is piqued by Nicks refutation of his dream Cant repeat the past? he cried incredulously. Why of course you can! Gatsby clings to the traditions of history. It is implied by his position in West Egg as opposed to East as indeed the Eastern fringe of America was then considered to be the seat of its prosperity and the Western frontier the links to its older heritage. Real evidence of Gatsbys devotion to a dissolving past is his well stocked library, filled with books, which surprise his guests at being Absolutely real have real pages and everything and not made from nice durable cardboard. Books have become empty non-durable objects to the guests at Gatsbys parties, just like themselves who are soulless, lacking content of character, or the oranges and lemons which leave Gatsbys parties via the backdoor in a pyramid of pulpless halves. But Gatsbys reminiscent, uniquely mysterious disposition is best expressed in Nicks fleeting impressions of him: Through all he said, even through his appalling sentimentality, I was reminded of something an elusive rhythm, a fragment of lost words, that I had heard somewhere a long time ago. Nicks language is characteristically vague and whimsically unsure of itself an elusive rhythm, a fragment of lost words, what part of Gatsbys appalling sentimentality he is referring to is an intangible and incomprehensible thing. And that is the point, Gatsbys sentimentality has no solid meaning in the mundane rational of the present he is mysterious and abstract memory of something that is no more. The story of Gatsby is ultimately a tragic one because he cannot bend the careless frivolity of the society around him to the romantic solemnity of his intentions. Affection is an impotent virtue in a fickle misunderstanding world. And the past cannot be brought home to the characters of a social climate which cares only for the future: Oh, you want too much! she cried to Gatsby, I love you nowisnt that enough? I cant help whats past. I did love him oncebut I loved you too. Daisy cannot reconcile Gatsbys need to recapture what is gone. The love Daisys confesses she bears for Gatsby is different forged in the present in her awe of his wealth. Unlike Gatsby, she severs the experiences of the past as moments which are lost forever and have no tangible bearing on the future. Daisy and Toms dilution of guilt, and thoughtless fleeing at the end of the novel is the true psyche of the American dream the self-centred belief that one lives in the present and what has happened in the past is irrelevant They were careless people, Tom and Daisy- they smashed up things and creatures and then retreated back into their money or their vast carelessness or whatever it was that kept them together, and let other people clean up the mess they had made. Gatsby is great because he is unlike the dirty pretty things of modern America. He is simply doomed in the world he finds himself upon because his great longing for real human feeling cannot be reconciled with the real social longing for wealth and status. The Great Gatsby does explore the effect of the American dream upon a national consciousness but with the implication that it is rather a pipe-dream or an empty sentiment. Gatsbys obsession with the green lantern glowing promisingly at the bottom of Daisys garden inspires him with hopes of acquiring her love. But the green light plainly represents the great torch of the Statue of Liberty that greets voyagers off the ships In Manhattans harbour filled with hope and inspired by the promises of America. And the Stature of Liberty in turn is an emblem of freedom and truth the once treasured principles of an American identity. Fitzgeralds novel discounts these principles with this rather touching metaphor: Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded us then, but thats no matter tomorrow we will run faster, stretch out our arms further And one fine morning And so we beat on, boats against the current, borne back ceaselessly into the past. The language is fragmentary because new optimism inspires another thought before the futility of the present becomes a reality. And this language, jumping interminably ahead of itself is indeed Fitzgeralds view of the American character: in the rush to produce a rich and extensive character and history for itself, America lost a lot of the clarity which comes from a slower progression. It became in many respects a nation based entirely on ideologies of hope and optimism and the promise of self-development. But while a nation was wrapped up in these exciting prospects writers such as Fitzgerald pealed back the veil and revealed the inconsistencies in an outlook of liberty tainted by the constraints of greed, capitalism and materialism. Bibliography Fitzgerald, F, Scott, The Great Gatsby, 1989, Penguin, London.