The Importance of Branding in Business Essay Example | Topics and Well Written Essays - 1250 words

The Importance of Branding in Business - Essay Example Furthermore, the discussion between these five industries will analyze class, category, forms, and brands that exist within each; helping the reader to gain a further level of interpretive understanding that relates to the way in which these entities compete and exist within the current environment. Through an analysis of these metrics, the author will be able to provide the reader with a more in-depth analysis of the way in which previous scholarship has provided these markets with invaluable tools for understanding the importance that branding plays with respect to attracting customers defining consumer choice, substitutability, and competition that exists within each one of these. Though it might be understood that competition is guaranteed, the reality of the fact is that differing levels of competition create unique opportunities and help to define markets that would otherwise be incorrectly categorized. The first article that will be analyzed is entitled, â€Å"From Roots Culture To Sour Fruit: The Aesthetics Of Fashion Branding Cultures in Canada." As such, the research begins with discussing the impact of class and category of this particular industry is that of consumer goods relating to fashion. However, the article quickly delves into issues of measurement with respect to the extreme diversification that exists with respect to the forms and brands of actual industries that compete within this sector. The article further denotes that this extreme competition creates an extremely differentiated hierarchy of brands and allows for an extreme level of differentiation between these offerings to be exhibited to the end consumer. Price and quality further help to define what markets will be approached and what consumers will be courted. The core boundary that exists, and is defined by the research, is with regard to the strategic players in this market and how they react to price, pre stige, and quality.  

Something Never Forgotten :: essays research papers

Something Never Forgotten The movie had just ended and the picture on the television set screamed black and white fuzz. My eyes shifted to the window and were greeted by the same picture as that on the television. It had begun sleeting earlier that day. Later it turned to snow, which was still pelting the white-blanketed earth. After reading the time from my watch, three-thirty a.m., I decided I should probably head for home. My mind was thinking of the basketball practice our coach had graciously scheduled for seven o’ clock a.m. on Thanksgiving Day, now less than three and a half-hours away. I recall saying something as I left to the effect of, â€Å"I’m probably going to wreck.† I did not mean the words that I had said, but somehow they seemed to slip out of my mouth. My girlfriend scolded me for thinking such a thought, then sent me on my way.   Ã‚  Ã‚  Ã‚  Ã‚  There are some things in a person’s life he or she will never forget. For some it may be a first kiss. For others it is the delicious smell of their grandmother’s kitchen as she scurried this way and that, all the while baking and mixing and clanking and cooking. Personally, I will never forget how peaceful my surroundings seemed as I stepped into the driveway that wistful morning. The snowflakes fell in beautiful crystalline shapes none the same as another. It was perfectly silent and the moon shone over the trees that lined the road. It seemed like such a perfect moment of frozen bliss. This was the exact middle of nowhere, five miles down some terrible dirt road in rustic northwestern Pennsylvania, so what did I expect? The air bit at my face and hands, yet it seemed so still. A chill ran my spine and my thoughts were lost. I had no idea what perils lay waiting for me.   Ã‚  Ã‚  Ã‚  Ã‚  My girlfriend watched from the door as her boyfriend’s tracks faded in the snow and the taillights of his parents’ Chevy Lumina mini-van faded into the darkened road. As I had expected, the road was in terrible condition, by far the worst I had ever seen it. Extra attention surely was needed during the trip down this trail, but I was so tired and groggy. The radio was loud, and my window was rolled down, in hopes that the combination of the two would keep me from slumber.

Teen Pregnancy Analysis

Teen pregnancy has become an increasing problem over the years. Parents, teachers and teens alike all fear for the same thing, teen pregnancy. In several studies the question always remain the same what is the cause of teen pregnancy other than the obvious answer, why is this continuing to increase over the years. Parents always feel that they were not strict enough. Teachers feel that the teens are either rebellious or that they did something wrong with their teaching. Teens feel all sorts of things that adults do not always understand. The studies that will be discussed are focused on teens and what they feel the problem is that causes teens to become young mothers. The research process with the articles that I have chosen is surveying teens to find out the source of the problem. In these articles the goal is to find out the point of view of the teens and to come up with a solution to rising problem of teen pregnancy. The literature was reviewed by several peers and doctors to come up with the opinions and solutions that were revised in the article. In this week’s reading of our text, it was discussed the importance of valid results, and not being biased to one side or another. It was discussed that results can differ from group to group of participants so making sure that the results are valid is important. Also, it is important to make sure that the sources are reliable as well. It would be wrong to ask parents only why they feel teen pregnancy is increasing so much being that teens are the ones involved in these studies. The ethical considerations for data collection is not to violate the teens right to have their voices heard with out having to fear what their parents will know about their sex life. An article in the Apollo library titled â€Å"Rural teen pregnancy reflections who will Listen? † discusses a study that was done on teens with surveying the teens in many different schools to find where this problem stems from. It is determined that most teens feel that they have a lack of information on teen pregnancy and sexual awareness, until hitting high school, which in many cases is too late to receive this information. A series of questions were asked in survey form, teens felt they were receiving information too late and they were self educated themselves long before they learned it from school, or their parents. With media being as violent, and sexual content today that we did not have twenty years ago, kids are curious about sex at younger ages, some even in elementary school. The data that was collected was taken straight from the affected age and targeted different reasons that effect teen pregnancy. They asked a question that was thought to be the reason and asked open ended questions as well meaning questions that do not have a yes or no answer but ones where the teens were forced to give their opinions. In this study the teen’s names were not given, the goal was not to know who the teens were, but to know what can be done to make the awareness of this problem known to teens and their parents. Another study that was performed in this article was on teen a parent who shows that many teen parents do not finish high school and live their adult lives in poverty. Teens who have troubled homes are more likely to become teen parents looking for that security that they have lacked at home, building their own family will give them the love they desire in their mind but they are likely to neglect and or abuse their child or children not intentionally but just out of lack of knowing how to care for their child, when they are still children themselves. Another result of this study reviewed that most teen parents do not marry the father or mother of the baby and the ones that do end in divorce in most cases. Many teen parents will be single parents within the first two years of the child’s life. The end result also proves that teens will have higher risk pregnancies and premature, under nourished babies will be born for lack of knowledge of how to take care of a baby in the womb. Another result of this is because the teen mother’s body was not ready for the change of having a baby. Many health problems in the child and mother’s life results from this as well such as possible asthma in the baby and osteoporosis at an early age for the mother. There are many reasons found in these studies over a few weeks time that teens did not realize to be an issue. From the teens point of view the main issue that was found was that they are not aware of precautions from teen pregnancies and resources that are available to them such as free birth control from the local health department and teen counseling services to encourage practicing safe sex and abstinence as well as lack of information on how pregnancies happen. It has been proven from these studies that these discussion need to occur in middle school or even elementary school. This study showed more statistics that have been proven throughout the years. The end result also proves that teens will have higher risk pregnancies and premature, under nourished babies will be born for lack of knowledge of how to take care of a baby in the womb. Another result of this is because the teen mother’s body was not in the child and mother’s life results from this as well such as possible asthma in the baby and osteoporosis at an early age for the mother. In both studies, the results were determined by questionnaires to teens and teen mothers to determine what the cause of teen pregnancy in their mind was. There have always been theories that teens don’t care about using protection, or that they want to be pregnant but these studies have confirmed that this is not always the case. This case study was a hard one to do at first because teens do not want their friends to pick on them in school for their answers or that they participated so once the barrier was broken there, the case study could be done effectively. The end result was successful because it gave teachers, parents, doctors and teens the tools they needed to change this. The hope is that over the next few years teen pregnancy will decrease dramatically. These health problems are caused because the teen mothers’ body is not fully developed so their body is not ready to bear the weight a pregnant women must bear. In conclusion, the data showed to be effective in both forms of research in both articles. The first article took the approach of survey research for the targeted group which is teens to find a cause of the problem which seems to be a lack of communication between teens and adults, and also a lack of information soon enough for teens. In the other article medical research was done to prove that teen mothers are more likely to develop bone problems earlier in life as their bones were not ready for the pressure a pregnancy causes. Another source that was used in this analysis was the census of teen mothers that drop out of high school and live in poverty trying to upport their children. This trend seems to pass down the genetic line as these homes become problem homes as well and the teens just want love they lacked growing up. Therapy has proven to change this trend as the children of teen mothers need to know how to cope with living in poverty, feeling rejection from their fathers or mothers, and dealing with not seeing their parent as often as their peers as most teen par ents work at least two jobs to provide for their children and still remain in poverty. These problems are being addressed and teen pregnancy is estimated to decrease as more and more resources are becoming available to target teens and warn them of what it really is like being a teen parent. I feel that both of these articles give ample information to effectively make decisions on the studies because there are several teens involved as well as medical studies to support the analysis that was determined. References: Rural teen pregnancy reflections Who will Listen?(2013) retrieved from http://apololibrary .com Teen pregnancy associated with future osteoporosis (2012) retrieved from http://apololibrary.com

What Is the Eye of the Sahara

The Blue Eye of the Sahara, also known as the Richat Structure or the Guelb er Richat, is a geological formation in the Sahara Desert that resembles an enormous bullseye. The formation stretches  across a 40 kilometer-wide region of the desert in the nation of Mauritania.   Key Takeaways: The Eye of the Sahara The Eye of the Sahara, also known as the Richat Structure, is a geologic dome containing rocks that predate the appearance of life on Earth.  The Eye resembles a blue bullseye and is located in Western Sahara. It is visible from space and has been used as a visual landmark by astronauts.  Geologists believe that the Eyes formation began when the supercontinent Pangaea started to pull apart.   For centuries, only a few local nomadic tribes knew about the formation. It was first photographed in the 1960s by the  Gemini astronauts, who used it as a landmark  to track the progress of their landing sequences.  Later,  the Landsat satellite  took additional images and provided information about the size, height, and extent of the formation. Geologists originally believed that Eye of the Sahara was an impact crater, created when an object from space slammed into the surface. However, lengthy studies of the rocks inside the structure show that its origins are entirely Earth-based. A Unique Geological Wonder Geologists have concluded that the Eye of the Sahara is a geologic dome. The formation contains rocks that are at least 100 million years old; some date back to well before the appearance of life on Earth. These rocks include igneous (volcanic) deposits  as well as sedimentary layers that form as the wind pushes layers of dust and water deposits sand and mud. Today, geologists can find several types of igneous rock in the area of the eye, including kimberlite,  carbonatites, black basalts (similar to what can be seen in the Big Island of Hawaii), and rhyolites. Millions of years ago, volcanic activity from deep beneath Earths surface lifted  the entire landscape around the Eye. These regions were not deserts, as they are today. Instead, they were likely much more temperate, with abundant flowing water.  Layered sandstone rocks were deposited by blowing winds and on the bottoms of lakes and rivers during the temperate. The subsurface volcanic flow eventually pushed up the overlying layers of sandstone and other rocks. After the volcanism died down, wind and water erosion began to eat away at the domed layers of rock. The region began to settle down and collapse in on itself, creating the roughly circular eye feature. Traces of Pangaea The ancient rocks within the Eye of the Sahara have provided researchers with information about its origins. The earliest formation of the Eye began when the supercontinent Pangaea  began to pull apart. As Pangaea broke up, the Atlantic Ocean waters began to flow into the region.   While Pangaea was slowly pulling apart, magma from deep beneath the surface began to push up from the Earths mantle, which  formed a circle-shaped rocky dome surrounded by layers of sandstone. As erosion took its toll on the igneous rocks and sandstones, and as the dome subsided, circular ridges were left behind, giving the Richat Structure its sunken circular shape. Today, the eye is somewhat sunken below the level of the surrounding landscapes.   Seeing the Eye Western Sahara no longer has the temperate conditions that existed during the Eyes formation. However, it is possible to visit the dry, sandy desert that the Eye of the Sahara calls home—but its not a luxurious trip. Travelers must first gain access to a Mauritanian visa and find a local sponsor. Once admitted, tourists are advised to make local travel arrangements. Some entrepreneurs offer airplane rides or hot air balloon trips over the Eye, giving visitors a birds-eye view. The Eye is located near the town of Oudane, which is a car ride away from the structure, and there is even a hotel inside the Eye.   The Future of the Eye The Eye of the Sahara  attracts both tourists and geologists, who  flock to the Eye to study the unique geological feature in person.  However, because the Eye is located in a sparsely inhabited region of the desert with very little water or rainfall, it is not under much threat from humans. That leaves the Eye open to the vagaries of nature. The ongoing effects of erosion threaten the landscape, just as they do other places on the planet. Desert winds may well bring more dunes to the region, particularly as climate change causes increased desertification in the area. Its quite possible that, in the distant future, the Eye of the Sahara will be inundated with sand and dust. Future travelers may find only a windswept desert burying one of the most striking geological features on the planet.

Sectionalism In The 19th Century - 1318 Words

During the Age of Jackson, America was still trying to find it’s definite identity. America was making progress, but they were not where they wanted to be yet. The sense of optimism and ongoing expansion during the early 19th century that helped to bring America together for a period both contributed to a time of happiness and breakthroughs in which America is trying to be defined as a happy and thriving nation. The rise of democracy coupled with the the gradual political process, both magnify the degree to which America was still trying to find themselves politically. The rise of sectionalism and decline of nationalism point to the once wavering aura of togetherness and separateness and now complete dominance of sectionalism. These†¦show more content†¦All of these things being said, nationalism is the result of these changes and feel-good moments. Togetherness separates America from the rest of the world during the Era of Good Feelings to help portray America as a n ew thriving nation moving up. America wasn’t the only nation â€Å"thriving†. The Industrial Revolution in Europe (1750s--1840s) make the booming nations in Europe. Yet, America thrives at the expense of being a very young nation that’s gaining steam and doing it together. The steamboat linked with the canal system helped to bring about hope and optimism and elevate America into the world spotlight and helped a gradual transition from being a weak and non-self-reliant nation. In addition to expansion, a Jacksonian democracy with protective trade strategies played a big part in ensuring uniqueness in America. In the U.S. in the early 1800s, people who voted were white men, landowning, and quite wealthy--all stemming from Jeffersonian democracy. Jackson being a common man himself changed the idea of what the regular voter looks like. He allowed non-elitist, non-land-owning white men to vote. But at the same time, he knew what that would look like in the national and international spotlight. Jackson didn’t search for uniqueness in male suffrage, but in a way he did. He allowed male voting rights not trying to look unique on the international level, but he knew a change needed to be made in who got to vote despite looking different from mostShow MoreRelatedForces Between Nationalism and Sectionalism in the 19th Century2181 Words   |  9 Pagesand Sectionalism? During the course of American History, and especially after the War for Independence, Nationalism and Sectionalism contributed and interacted with each other to shape the development of the United States of America. These two ideologies are the inverse of one another. When sectionalism is strong, nationalism is weak. When Nationalism is strong, sectionalism is weak. While sectionalism and nationalism work off of each other, nationalism has always prevailed over sectionalism in historyRead MoreDBQ Questions781 Words   |  4 Pages1787-1857. ____________________________________________________________________________________________________________________________________________________________ The Westward Movement Describe the westward movement during the first hall of the 19th century as a political issue as well as a social issue in regard to social class, gender issues, and slavery. ____________________________________________________________________________________________________________________________________________________________ Read MoreWhy Is the â€Å"Era of Goof Feelings† a Misnomer? Essay859 Words   |  4 PagesHowever, the perception of unity that this era defines is somewhat misleading. Throughout this period, there were various problems that contradicted the era’s name. Some of the serious issues that divided the nation were economic depression and sectionalism. The first major fracture in â€Å"Era of Good Feelings† was an economic panic and depression that is frequently known as â€Å"The Panic of 1819†. This disaster was largely caused by the Second Bank of the United States (BUS). In their delayed attemptRead MoreThe American Civil War Was An Internal Conflict Fought1527 Words   |  7 Pagesillegal in the North, having been outlawed in the late 18th and early 19th centuries. It was also fading in the border states and in Southern cities, but it was expanding in the highly profitable cotton districts of the South and Southwest. Subsequent writers on the American Civil War looked to several factors explaining the geographic divide, including sectionalism, protectionism, and state s rights. Sectionalism Sectionalism refers to the different economies, social structure, customs and politicalRead MoreAmerican history from 1815 to 1840 Essay1054 Words   |  5 Pagesutilized a wider variety of campaigning methods in order to appeal to as many voters as possible, all essentially caused by economic growth. Politics grow to include universal white male suffrage, a strong national government, and nationalism versus sectionalism. Economic Growth (American System, Industrial Revolution, Sectional Economies, Internal Improvements Inventions) caused the political party changes. In order to understand and analyze the forces that shaped politics during this time period,Read MoreEssay on Religion Causes War1486 Words   |  6 Pagesthan any religion ever has been. (Con Side) They further contend that the claim that religion causes war is not supported by the historical or contemporary evidence. They maintain that only 7 (10%) of all the wars (and the same percentage of 20th century wars) had clear religious motivation, and most had no detectable religious motivation at all. The counter argument is that flies in the face of historical fact: for every year of peace in humankinds history there have been fourteen years of war,Read MoreCauses Of The Missouri Compromise Of 1820814 Words   |  4 PagesJamestown, Virginia, in 1619 to increase the production of crops such as tobacco. Slavery was practiced throughout the American colonies in the 17th and 18th centuries, African-American slaves helped build the economic foundations of the new nation. â€Å"America’s explosive growth–and its expansion westward in the first half of the 19th century–would provide a larger stage for the growing conflict over slavery in America and its future lim itation or expansion. In 1820, a bitter debate over the federalRead MoreThe War On American Soil2242 Words   |  9 PagesA tendency to be more concerned with the interests of a particular group than with the problems of the whole is the definition of sectionalism. Since the United States gained it s independence from Britain, sectionalism grew alongside the country. Differences in lifestyles and opinions drove a wedge between groups of people. What started off as two political parties butting heads gradually escalated to two parts of the country, the North and South, dueling against one another. These different viewpointsRead MoreSlave Trade Abolition Of Britain And United States Essay1298 Words   |  6 Pagesforcefully brought to work for the production of profitable crops like tobacco. The slavery was practiced all over the American colonies in 17th and 18th centuries. These slaves helped in building the economy of the new nation. Invention of cotton solidified the belief that more workers were needed to work in the farm and ginnery. By middle of 19th century, the Americans westward expansion movement and the ever present abolition movement practiced in the north, provoked a slavery debate, which in turnRead MoreThe Impact Of Westward Expansion On The United States1571 Words   |  7 Pagesabout tension that plagued the nation for years to come. Some historians may construe westward expansion as beneficial to the United States, arguing that it reduced tensions within the nascent nation. Westward migration was glorified in the early 19th century as the way in which to achieve true freedom. The West was associated with economic opportunity and basic Republican ideals. Streams of individuals seeking prosperity and liberty flooded into the west after the Louisiana Purchase. With the rapid

Needed FDA Regulation of Energy Drinks Essay - 704 Words

Energy drinks are used throughout the whole world. 30-50% of adolescents use energy drinks, they are not regulated by the FDA. Energy drinks are mostly a combination of glucose and caffeine. They also contain a chemical called Dopamine. Dopamine is a major chemical responsible for making us happy. When caffeine effects were off your body’s amount of adrenaline slows down as well. Once you stop taking caffeine your body’s amount of Dopamine slows down. Glucose is a sugar that your body uses directly as energy for basic body functions and activity. Too much glucose can lead to high cholesterol levels and fat production. Most of the sugar in energy drinks is fructose (high fructose). But caffeine has a stronger effect than sugar in energy†¦show more content†¦Druggists have classified caffeine as a stimulant, that can give energize people. Caffeine is also psychoactive, which means that it affects your central nervous system. Caffeine can have some unwanted side effects such as: blood vessels getting smaller which makes it harder to pump blood throughout the body. Many people have medical conditions that can be made worse if they are consuming caffeine. Caffeine has been thought to cause certain types of cancer, thought it haven’t been proven. But the most serious cancer link to caffeine came from one study reported in 1981 that showed people who consumed caffeine had an increased risk of developing pancreatic cancer. Being psychoactive drug caffeine can alter a person’s mood and change their behavior. Caffeine can affect the reproductive and nervous system of men as well as woman. Studies have shown that drinking caffeine can highly increases heart rate and levels of cholesterol. The main reason people drink caffeine is to wake them up and keep them aware as well as to have a feeling of alertness. Too much caffeine can lead to anxiety, light headedness, and irritability. Caffeine can also affect you sleeping patterns. Another side effect of caffeine is increased heart rate. The caffeine that you take goes to work in your body within fifteen to forty five minutes. You will not feel its effects after 7.5 hours but can take up to 30 hours to get rid of it from your body. Caffeine is known to cause physicalShow MoreRelatedSwot Analysis Of Energy Drink1563 Words   |  7 PagesMonsters Energy there are a few threats they have like competitors, government regulations, people learning about the harm from energy drinks, and people moving to healthier alternatives. Monsters biggest threat to their business it would be one of their competitors, Red Bull. In 2015, Red Bull had a market share of about 43%, while Monster in a close second had 39% of the market, allowing them to have that slight advantage (â€Å"Packing a punch†, 2016). With them each having two of the top four energy drinksRead MoreThe Battle Between Bottled Water And Tap Water1999 Words   |  8 Pageseasiest thing at their disposal- bottled water, and many different brands to choose from. Likewise, during the night when people don’t want to make the full trek into the kitchen to grab some water, they just head to the sink and cup their hands to drink the tap water. It’s an easy decision at that moment, people just know that they’re thirsty and that they want the nearest source of water. Are these people really choosing the safest water for their health though? The battle between bottled water andRead MoreThe lack of Regulation for Food‎ Flavoring by Government Essay964 Words   |  4 Pagespolish is made from real lemons. Over the past decades, our understandings of food flavoring have dramatically changed. Today, many food flavoring can be fo und in most products to enhance foods and drinks, however, people need to smarter and more aware of the food we consume, due to the lack of regulation for Food‎ flavoring by government. Before 1850, American’s food flavoring was formerly used as flavored food and beverages from local and foreign sources of flavorings such as rum, fruit juice, andRead MoreMonster Energy Essay11236 Words   |  45 Pages| Product Analysis: Monster Energy Drink | Bill ClymerWednesday August 14, 2013Written by: Maira Khalid | PART A Situation Analysis Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. 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One of these extremely controversial ingredients is the high fructose corn syrup (HFCS), used as a sweetener in the majority of the soft drink manufacturing. Sweet corn-based syrups were developed during the past 3 decades and now represent close to one-half of the caloric sweeteners consumed by Americans. George A Bray, Samara Joy Nielsen, and Barry M Popkin have noted that â€Å"the developmentRead MoreRadiation Exposure Among Health Care Workers1371 Words   |  6 PagesRadiation Exposure among Health Care Workers Introduction Radiation is actuality of life and in terms of defining; it is the emission (sending out) of energy from any source. We live in a world in which radiation is unsurprisingly present everywhere and has been since the creation of this planet. Light and heat from nuclear reaction in sun are crucial to our survival. 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Water is one of the most valuable natural resources and we cannot live without it. I personally never thought much of the importance of water in our daily life, till about a three years ago when my mother was diagnosed with final stage of colon cancer. My father, a nature lover all his life, through out every trip

Case Analysis on Hilton Free Essays

The Hilton family started its first hotel in the year 1919 by the name of Mobley Hotel in Cisco, Texas under Conrad Hilton. The firm launched its IPO under the name Hilton Hotels Corporation in 1946 to make its presence felt in the hospitality business. With time the firm expanded to compete and serve at the global level. We will write a custom essay sample on Case Analysis on Hilton or any similar topic only for you Order Now In the highly competitive Global Lodging Business the challenges mainly faced by the firms included difficulty in achieving a standardized service of operation all throughout. With economies of scale and to focus on consistency as well as superior service delivery across the Hilton brand of Hotels, the importance of CRM was realized and the firm came up with the strategy of Customers Really Matter (CRM) in 2002. To build customer equity it is important to embrace technology and Hilton implemented this using its infrastructure called OnQ which acted as an enabling agent helping employees to deliver great customized customer experiences. Hilton introduced the Customers Really Matter with the objective to provide outstanding services to the customer. CRM enabled Hilton Corporation to focus more on building and managing its relationships with its customers. With CRM it was possible to acknowledge customers and provide personalized attention to each of them. It helped to store personal records of a person to access information for knowing the customer better. It helped maintaining people’s preferences, which directly reduced time spent on websites assistance or call center’s phone call costs and it also helped providing offers suited according to an individual and even helped promoting cross-selling and improving conversion rates. With CRM, the hotels front desk could have a comprehensive report each day of the guest list in an easy to scan format. The pre-assigning of rooms, the classification/segmentation of membership and exclusive benefits for privileged customers could all be done using CRM. However, there were few problems involved with pre-assigning of rooms and changing priorities of the customer. By adopting CRM and adapting with the technology it all became easier for Hilton, the guest profile managing, online profile maintenance, building more relationship, and have more information (emails, phone no. ) of the customers and record complaints and feedbacks. All of these could be integrated by Hilton to bring more consistency as well as standardization to its services across its diversified business. The existence of the SALT (Satisfaction And Loyalty Training) survey, which helped significantly to improve the services by monitoring customer experiences and better measure the important factors that could help the business, added great value to the CRM initiative. On the other hand, OnQ also assisted property level operations and could enable the corporation to open more hotels for the customers and expand the brand image. Although CRM had its own benefits, the success boiled down to execution. OnQ incorporated huge costs and maintenance expenses. Apart from them, the CRM technology also required many other organizational factors to be addressed. The focus required on measurement, executive championship, training of the employees to use the technology, the feedback incorporation, etc. all had to be taken in account which couldn’t be overlooked. Taking in consideration the presence across 78 countries, the technology helped maintaining central database accessible from all the service points. Having variety of products across different price points throughout the organization, CRM also assisted segmentation of customers into modules such as Diamond, Gold, 4+ for improving services. A difficult task was to deduce the Return on Investment for the CRM. To conclude, CRM did help Hilton in its goal to enhance its competitive advantage, and to become the one of the premier choices of the world’s traveler in the global hospitality business. How to cite Case Analysis on Hilton, Papers