Introduction to business Essay Example | Topics and Well Written Essays - 1500 words

Introduction to business - Essay Example Deeply Responsible Company Contributing positively to our communities and environment is so important to Starbucks that it’s one of the six guiding principles of our mission statement† (Starbucks Home Page 2008). In order to respond to social responsibility issues, star bucks make them as a core of its business strategies. Talking about its product, Starbucks underlines: â€Å"We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done† (Starbucks Home Page 2008). This statement shows that as a well-managed company of today, Starbucks will make every effort to meet its obligations to society (Moon and Quelch 2002). To help them with this, some companies have written objectives and policies in this area. In spite of this, social objectives and goals exist in an area that is not always easy to assess and objectively appraise. Just because it is not easy is no excuse for not trying to do something constructive about it (Beauchamp and Bowie 2003). To gain some semblance of control in this area and to make certain that social objectives are actually being met, more companies have started using a social audit to measure, monitor, and evaluate the contributions that the company is making to society. As helpful as an information and social responsibility status report might be to both the company and the stockholders, care must be taken in generating this data and the resulting report. The company must determine the best medium for disclosing the information to the public. The disclosure medium, whether a specific section of an annual report or a separate document, must be devoted to social responsibility activities in order to show in a meaningful and effective manner the interrelationship of company resources and company commitments (Carroll and Gannon 1997). In order to meet social responsibility principles, Starbucks