Marketing mix Coursework Example | Topics and Well Written Essays - 500 words

Marketing mix - Coursework Example With the high level of obese cases in the country, there is a high demand of healthy foods. To address this, the supermarket has come up with the production of healthy foods. To make this come into a reality, the supermarket will go an extra mile to deliver high quality food products with minimal contents of sugar, fat and salt. According to scientific research, all these have been responsible for obesity. Therefore, by getting access to purely organic and chemical-free fresh food products, all our clients will feel satisfied. Meaning, they will not buy food from any other supplier, but consider At Eat Smart Supermarket as the best alternative in the market. Since the supermarket is targeting a larger market, it will be incumbent upon the management to ensure a proper distribution of its products. For all the potential clients to be accessed wherever they are there needs to be an even distribution. This will be done by establishing distribution points in different parts of the country. These include grocery stores and a chain of supermarkets. If it is properly done, the clients will have confidence in the supermarket and its products. Once the supermarket resorts to even distribution of its food products, it will definitely appeal to potential clients. As a result, they will not wait for supplies from other competing firms, but buy the readily available commodities from its outlets. The other important tool to employ by the supermarket is pricing mix. As a matter of fact, price is one of the factors which determine the success of a new product in the market. Since the market is free for everyone, each and every player needs to come up with competitive prices. This is necessary because it can help in attracting clients and making some profit. In this regard, as a new player in the market, Eat Smart Supermarket will have to set reasonably fair prices. Meaning, they should be